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The Future of Web and Small Business

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The Future of Web and Small Business
The Future of the Web and Small Business
“The smartphone revolution is under-hyped; more people have access to phones than access to running water. We 've never had anything like this before since the beginning of the planet.” (Marc Andreessen) The future for small businesses and the web is user friendly mobile websites. Today our world is built around accessibility with most of the population are carrying iPhones, iPads, or Smartphones for quick and easy navigation. Small businesses need to utilize the most current web-based marketing tools to drive new and returning customers online or to the mobile website, and if your business is not it may be detrimental to future of the business. Small businesses need to embrace and stay ahead of the technology trends to ensure every person with a mobile device can easily find and navigate through their online business.
Bellevue Beauty Walk, www.bellevuebeautywalk.com, is a small business is Newport, Rhode Island that sells gift items, jewelry, accessories, and beauty products. The owner started her business in 2004 and has been slowly growing ever since. She launched the business’s website in 2006, the year after the first Cyber Monday, around the beginning of the online shopping craze. Her website started just as an informational site with directions and how to contact the store. Today the site tells visitors about her store, new arrivals, events, and a small selection of popular items for online purchase. The owner has a web designer to help her keep the website fresh and updated, but the rapid growth of technology constantly challenges her to stay ahead or fall by the way side of the overabundance of evolving online businesses.
Strength of Mobile Internet
People all over the world now have smartphones as a necessity. According to Birkner (2012) “By the end of 2012, there will be 137 million smartphone users and 132 million users accessing the mobile Web, according to Cambridge, MA based Forrester Research Inc.”


References: Birkner C 20121231 Small Business, Big Mobile Tactics.Birkner, C. (2012, December 31). Small Business, Big Mobile Tactics. Marketing News, 46(16), 8. 201302021732261285903216 Frommer D 2011 BUSINESS Insider, "The Future of Mobile Is the Future of Everything"Frommer, D. (2011, June 6). BUSINESS Insider, "The Future of Mobile Is the Future of Everything". Retrieved February 3, 2013, from http://www.businessinsider.com/future-of-mobile-experts-2011-6?op=1 20130203131028996104956 Gravitycom 2013 ABOUT GravityGravity.com (2013). ABOUT Gravity. Retrieved January 20, 2013, from http://www.gravity.com/about 201302031238581705702663 Helft M Hempel J 2011 CNNMoney, Facebook vs. Google: the battle for the future of the WebHelft, M., & Hempel, J. (2011, November 29). CNNMoney, Facebook vs. Google: the battle for the future of the Web. Retrieved February 2, 2013, from http://money.cnn.com/2011/11/03/technology/facebook_google_fight.fortune/index.htm 20130203120132934763551 Korhan J 2011 SOCIAL Media Examiner, How QR Codes Can Grow Your BusinessKorhan, J. (2011, February 7). SOCIAL Media Examiner, How QR Codes Can Grow Your Business. Retrieved February 3, 2013, from http://www.socialmediaexaminer.com/how-qr-codes-can-grow-your-business/ 201302031121401197310686 Kozlowski L 2012 Future of the Web Looks A Lot Like You [Supplemental material].Kozlowski, L. (2012). The Future of the Web Looks A Lot Like You. Entrepreneurs. Retrieved January 20, 2013, from http://www.forbes.com/sites/lorikozlowski/2012/06/15/the-future-of-the-web-looks-a-lot-like-you/ Ruggiero, P., & Foote, J. (2011). Cyber Threats to Mobile Phones. Carnegie Mellon University. Retrieved February 16, 2013, from http://www.us-cert.gov/reading_room/cyber_ threats_ to_mobile_phones.pdf20130203123439648491382 Sanusi A 2012 THEGuardian, What makes a good business website?Sanusi, A. (2012, September 17). THEGuardian, What makes a good business website? Retrieved February 2, 2013, from http://www.guardian.co.uk/small-business-network/2012/sep/17/successful-website-for-business
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