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beyond instagram

The next wave of visual social networks

I like stats

I’m a Rabbit

London EyeEm ambassador

Three things you should know about me
more about visual social media - 8mpx.co.uk

2005

2013

spot the difference

“The mobile is the most important technology in your life....except possibly the respirator” Doug Grinspan (Say Media) SXSW 2013

let's take a step back

the rise of the smartphone
Most EU5 mobile phones are now smartphones

Making a phone call is only the 5th most popular activity on a phone

Changing human development

Our gateway to the outside world

The way we express ourselves

smartphones are...

five consequences of phones being our new 'canvass'

"The top end camera we think this will survive - but the point and shoot lower end model will not survive in the future" Keitaro So, Fujifilm

1 - the point and shoot camera: going the way of the (print) newspaper, VHS, LP.....

Digital camera shipments out of Japan dropped 42% last year, with entry level cameras particularly hard hit

According to ICS Research, last year camera phones outsold standalone digital cameras 6:1. By 2016 the smartphone camera market will pass the digital camera market in value as well as volume

most entry level cameras - smartphones

10% of all of humanity’s 3.8 trillion images was taken in the past twelve months

Every 2 minutes we take more photos than in the whole of the 1800s

2 - this has led to a photo explosion

• 20% of the photos taken every day end up on Facebook http://is.gd/ H9kkan • 300 million photos are uploaded every day on Facebook http://is.gd/ 1vJ1il • In November 2011, 20% of (Facebook) news feed stories were photos, now its 50% - http://is.gd/ YjlyUN

3 - that now means online, we communicate through pictures

Posts on Facebook that include an album, picture or video increase engagement by 180%, 120% and 100%

The most common factor when buying online? The photo (67%) ahead of the product info (63%) and ratings (53%) - http://is.gd/p0qMkl

4 - people respond to images over words

5 - photo sharing is now photo broadcasting, with its own social media

Photo-sharing

Short form video / gifs

Story-telling and curation

Longer form video

why bother with anyone except Instagram?
• Think of Vimeo versus YouTube YouTube might have market share but many people prefer Vimeo for the community, the user experience, the quality of content • Different networks are better at story-telling, showcasing a narrative than Instagram • Often - other networks will work with you in promoting a concept, at far less ££

Do any of these have staying power?
• A look at social media maturity: • Critical mass (not the same as the big number) • A sub-culture and a defined way of doing things (e.g. the #selfie for Instagram) • Their own influencers

my short-list

tadaa

A (largely!) selfie free zone Works as a standalone app, as well as a network Positioning itself very much on the premium end of photo-sharing Soon to create an iPad as well as iPhone app?

tadaa

EYE EM

EYE EM
• Part of the “Silicon Allee” tech scene in Berlin • iOS, Android and Windows Mobile • Among the main photo networks, the biggest competitor to Instagram, but perhaps 1/25th of the size • Like Tadaa, sells itself on quality • Photos grouped into ‘albums’ • Very willing to work with brands • Potential to work with a network of 100 ambassadors (including 3 in London), to organise photo-walks

snapguide

snapguide
• Visual ‘how to’ guides (iOS) - the equivalent of the old school recipe cards you saw in supermarkets • Put together photos + text, also add video and audio • Every topic imaginable - food, style, interiors, sport, travel, photography, tech • A social network with the ability to ‘like’ and ‘comment’, but the potential reach is bigger as you can view the guides online, and also embed them via html code

backspaces

Tell a...
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