The next wave of visual social networks
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I’m a Rabbit
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more about visual social media - 8mpx.co.uk
spot the difference
“The mobile is the most important technology in your life....except possibly the respirator” Doug Grinspan (Say Media) SXSW 2013
let's take a step back
the rise of the smartphone
Most EU5 mobile phones are now smartphones
Making a phone call is only the 5th most popular activity on a phone
Changing human development
Our gateway to the outside world
The way we express ourselves
five consequences of phones being our new 'canvass'
"The top end camera we think this will survive - but the point and shoot lower end model will not survive in the future" Keitaro So, Fujifilm
1 - the point and shoot camera: going the way of the (print) newspaper, VHS, LP.....
Digital camera shipments out of Japan dropped 42% last year, with entry level cameras particularly hard hit
According to ICS Research, last year camera phones outsold standalone digital cameras 6:1. By 2016 the smartphone camera market will pass the digital camera market in value as well as volume
most entry level cameras - smartphones
10% of all of humanity’s 3.8 trillion images was taken in the past twelve months
Every 2 minutes we take more photos than in the whole of the 1800s
2 - this has led to a photo explosion
• 20% of the photos taken every day end up on Facebook http://is.gd/ H9kkan • 300 million photos are uploaded every day on Facebook http://is.gd/ 1vJ1il • In November 2011, 20% of (Facebook) news feed stories were photos, now its 50% - http://is.gd/ YjlyUN
3 - that now means online, we communicate through pictures
Posts on Facebook that include an album, picture or video increase engagement by 180%, 120% and 100%
The most common factor when buying online? The photo (67%) ahead of the product info (63%) and ratings (53%) - http://is.gd/p0qMkl
4 - people respond to images over words
5 - photo sharing is now photo broadcasting, with its own social media
Short form video / gifs
Story-telling and curation
Longer form video
why bother with anyone except Instagram?
• Think of Vimeo versus YouTube YouTube might have market share but many people prefer Vimeo for the community, the user experience, the quality of content • Different networks are better at story-telling, showcasing a narrative than Instagram • Often - other networks will work with you in promoting a concept, at far less ££
Do any of these have staying power?
• A look at social media maturity: • Critical mass (not the same as the big number) • A sub-culture and a defined way of doing things (e.g. the #selfie for Instagram) • Their own influencers
A (largely!) selfie free zone Works as a standalone app, as well as a network Positioning itself very much on the premium end of photo-sharing Soon to create an iPad as well as iPhone app?
• Part of the “Silicon Allee” tech scene in Berlin • iOS, Android and Windows Mobile • Among the main photo networks, the biggest competitor to Instagram, but perhaps 1/25th of the size • Like Tadaa, sells itself on quality • Photos grouped into ‘albums’ • Very willing to work with brands • Potential to work with a network of 100 ambassadors (including 3 in London), to organise photo-walks
• Visual ‘how to’ guides (iOS) - the equivalent of the old school recipe cards you saw in supermarkets • Put together photos + text, also add video and audio • Every topic imaginable - food, style, interiors, sport, travel, photography, tech • A social network with the ability to ‘like’ and ‘comment’, but the potential reach is bigger as you can view the guides online, and also embed them via html code
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