Prepared by: Andrew Famogun
Email Address: email@example.com
Strategic planning is the set of decisions and actions that result in the design and activation of strategies to achieve the objectives of an organization.
Why plan? Effective planning leads to:
Strategic planning begins by addressing the following three questions. Where are we? (External analysis, internal analysis, and competitive analysis) Where are we going or want to go? (Mission statement, long-term objectives) How do we get there? (Strategy formulation corporate level, business unit level, and functional level)
Specificity facts and data are better than general statements. Be as specific as possible in researching all aspects of strategic planning. Personal opinions, beliefs, values, and thoughts are worth little without justification. To paraphrase a comment in a popular movie Show Me the Data! Two keys to this paper are the quality of research and the defense of the arguments. Needless to say, the paper should be well written.
Use the headings as they are written. If your strategic plan does not require data that fits a specific heading, indicate that this particular heading is not necessary for your plan. Defend the need not to provide data for it.
So, use the headings and delete the descriptive information and provide your own data.
Finally, remember, if you don't know where you are going, then any path will take you there!
The framework in this document is from Pearce & Robinson (2000). Additional information provided is cited by the author. The remainder of the document was developed by the author.
Note: This strategic planning template was developed by Dr. David Gould, Campus College Chair, Graduate Business and Management and was significantly influenced by several classes of Strategic Planning students.
Table of Contents
2Organization Name / Description8
3Vision / Mission / Values Statement9
3.4Shared Vision (optional)12
4Environmental Analysis (External to the Organization)16
4.1.1Social / CulturalError! Bookmark not defined.
126.96.36.199Social / Cultural Trend 119
188.8.131.52Social / Cultural Trend 219
4.1.2Political / Legal / Government20
184.108.40.206Political / Legal / Government Trend 121
220.127.116.11Political / Legal / Government Trend 221
18.104.22.168Technology Trend 123
22.214.171.124Technology Trend 224
4.1.4Ecological / Physical25
126.96.36.199Ecological / Physical Trend 125
188.8.131.52Ecological Physical Trend 226
184.108.40.206Economic Trend 129
220.127.116.11Economic Trend 230
18.104.22.168Demographic Trend 133
22.214.171.124Demographic Trend 233
4.4Opportunities and Threats45
5Environmental Analysis (Internal to the Organization)48
5.1Financial Analysis (optional)49
5.2Resource-Based View of the Organization50
5.3Value Chain Analysis53
5.3.2Human Resource Management55
5.3.3Research, Technology, and Systems Development55