Preview

Analysis Report of Cango

Better Essays
Open Document
Open Document
2019 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Analysis Report of Cango
Analysis Report of CanGo

Veronica Perla

BSN460ON
Senior Project
Dr. John Martin
September 7, 2009
Overview
CanGo is an Internet startup company that retails an exciting array of products and services, ranging from books and videos to online gaming, and prides itself on providing the best customer service in terms of product delivery and support. The company’s Web site is fun and easy to use; employing the latest technology in Web site development, product innovation, and services is how CanGo strives to provide their customers with the most exciting entertainment. The majority of CanGo’s customers are the Gen-Xers and the Gen-Yers, who enjoy the latest in online gaming and entertainment. Under age, consumers (under 18 years of age) are serviced responsibly by requiring adult permission for online purchases. CanGo strongly values its employees and customers. The company best serves its employees by involving them in decision-making, staff training, and development. CanGo believes that keeping their employees motivated and working at their full potential can translate into the best customer service possible. There is a growing trend that CanGo has identified within the gaming industry that will be utilized to bring the company added success. This growing trend is online gaming. CanGo wants to become a leader of the online gamming market. The hope of the company is to become a complete success story both as an online retailer and online gaming service. The company has recently been called a success story by the Hudson Valley Business Association. The CEO of CanGo, Elizabeth Bennet, has been named the Regions Business Leader of the year. Potential entrepreneurs want to know how and why CanGo became a success story. This leads to the strengths, weaknesses, opportunities and threats that this Internet Company has and faces in its entrepreneurial endeavors.

S.W.O.T Analysis The information used to develop this analysis was taken from the visual


References: Archives: Why a Strategic Plan is Important? (2006) Online Business Advisor. Retrieved September 9, 2009, form http://www.onlinebusadv.com/?PAGE=171 Business Resource Software: Mission Statement. (n.d.) Center for Business Planning. Retrieved September 9, 2009, from http://www.businessplans.org/mission.html CanGo Intranet: Company Information. (n.d.) Mastering Business. Retrieved September 4, 2009, from http://myphlip2.pearsoncmg.com/masteringbusiness/cango/companyinfo.html Definition: SWOT Analysis. (n.d.) Answers.com. Retrieved September 9, 2009, from http://www.answers.com/topic/swot-analysis Definition: Vision Statement. (n.d.) About.com. Retrieved September 9, 2009, from http://sbinfocanada.about.com/od/businessplanning/g/visionstatement.htm
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Cango Week 2 Analysis Paper
    • 1179 Words
    • 5 Pages

    Cango Week 2 Analysis Paper

    As CanGo keeps growing as a leading business in the online entertainment industry, it requires some changes to face the challenges growing businesses have. Team A Consulting, one of the best consulting groups in the nation, will create a plan of action for CanGo to continue their success as an online internet entertainment business. During the last two weeks we have recognized the following challenges that CanGo faces in achieving their goals of being a dominant player in the online entertainment market. Additionally, we have added recommendations on how the company can overcome those problems.…

    • 1179 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Cango Swot
    • 587 Words
    • 3 Pages

    Cango Swot

    CanGo has been able to sustain revenue growth, enjoy a superb net profit margin of 11%, and offer excellent customer service. This is all despite not having a complete understanding of their position in the market or having a solid marketing strategy. The fact that they have risen quite rapidly speaks volumes about their outrageous customer service, product offerings, and expedient internal processes.…

    • 587 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Grocery Checkout Case Analysis
    • 2194 Words
    • 9 Pages

    Grocery Checkout Case Analysis

    CGO originally focused on convenient service, as it was founded on the idea to serve students without transportations. Felder believed that the business should also focus on quality and value to be sustainable and therefore adopted a product/service differentiation strategy for CGO.…

    • 2194 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Cango Executive Summary
    • 284 Words
    • 2 Pages

    Cango Executive Summary

    This consultant report relates to CanGo’s attempt to explorer new business outcomes to increase the capacity of the organization throughout the electronic gaming industry which is rapidly growing much larger. According to, market research and analysis firm DFC Intelligence expects global games industry revenues to rise from $60.4 billion in 2009 to $70.1 billion in 2015. The importance’s of our consultant firm are to analysis and make recommendation to increase revenues, increase growth, and produce effective results. CanGo are involved in three kinds of electronic industries, which are elaborated into one company that includes e-books, digital media, and the online gaming industry. To develop a better understanding…

    • 284 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Final Report - CanGo
    • 2171 Words
    • 9 Pages

    Final Report - CanGo

    A successful internet startup company, CanGo has grown from a small retailer of books to an online retail hub where customers can purchase games, movies, music, and books. CanGo is looking to move forward into new and emerging markets such as online gaming while seeking to enhance their current operations through the use of technology. In order to help address any issues which may occur because of these proposed changes, CanGo has enlisted our consulting firm to help them with their financial and managerial problems. We have identified several key areas in which the company could stand to improve, and highlighted several important financial ratios which will help the firm to monitor its position as it moves forward. Along with these insights, we have suggested several new innovations which could help place CanGo into position to become a leader in online retail and gaming.…

    • 2171 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Better Essays

    Team D Final Paper
    • 3263 Words
    • 14 Pages

    Team D Final Paper

    CanGo is a fictional Internet startup company that retails a variety of products and a service, ranging from books and videos to online gaming services. CanGo is ready to expand and move forward but is still unsure which way to go. That is why Team Go the Distance is here today. We have been very dynamic in the past at pointing out the amount of potential that a company has and where to go from there. With an investment in new technology to improve process flows such as bar codes and automated storage and retrieval systems (ASRS), CanGo will improve their strategic impact. CanGo is also proud to boast of its excellence in providing dependable and efficient customer service in product delivery and support. The company website is accessible and easy to use. CanGo thrives on developing a website that is informative and fun to use with exciting entertainment to keep customers satisfied. We are here with a strong showing of what we notice about CanGo and what the competition has in common. This allows us to show the gaps and help bridge them with an SWOT analysis, this aids by telling which components are needed to be change and which factors can be implemented for immediate and future success.…

    • 3263 Words
    • 14 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Cango Week 7 Analysis Paper
    • 742 Words
    • 3 Pages

    Cango Week 7 Analysis Paper

    Andrew strongly believes that the venture can by extremely profitable for CanGo. Warren is also supportive of the idea. Like mentioned before, Liz is taking a very objective approach. With employees eager to see the organization grow by their own efforts shows that CanGo chooses people who care about what they do and where they work. The pride in a growing organization can be a strength because those are the people who put their heart and soul into what they…

    • 742 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Cango Swot Analysis
    • 2241 Words
    • 9 Pages

    Cango Swot Analysis

    One factor in which CanGo can be a success is the online market that they currently use now. The online market allows for the growth opportunities of CanGo to be endless. They can expand to different markets outside of online gaming to eBooks, music, and even other media streaming. This is an important factor for CanGo to keep in mind because it is an area in which growth will not be too costly, since they already have the physical foundation. They will need to expand some of their technology but it is less costly then to try and get into physical media.…

    • 2241 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Cango: Strategic Management and Online Gaming
    • 775 Words
    • 4 Pages

    Cango: Strategic Management and Online Gaming

    market. I also think that if they decide to go in this new direction that they should…

    • 775 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Cango's Strengths And Weaknesses
    • 4326 Words
    • 18 Pages

    Cango's Strengths And Weaknesses

    CanGo is an Internet company that sells a variety of products and services, ranging from books and videos to online gaming services. CanGo prides itself as having the trendiest games with the best service when it comes to product…

    • 4326 Words
    • 18 Pages
    Best Essays
    Read More
  • Powerful Essays

    Strategic Plan Analysis
    • 1328 Words
    • 5 Pages

    Strategic Plan Analysis

    Quicken Loans Has developed a systems of beliefs called ISMs; these ISMs are practiced by all employees in the process to provide the highest quality of service to all customers. Quicken Loans uses autocratic and paternalistic management styles to increase efficiency and effectiveness within the organization. Quicken Loans takes pride in providing high quality services to all customers by focusing on Total Quality Management. Without TQM Quicken Loans would not have the exceptional reputation like they do at this point.…

    • 1328 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Cango Week 2 Analysis
    • 317 Words
    • 2 Pages

    Cango Week 2 Analysis

    Can Go is a company with great ideas and visions for their future. They have identified a trend in the gaming industry that is certain to bring them success; online gaming. While they have a general idea of how this will be done, it is mostly in the mind of the boss. Delegating the investigation of how to attain these goals to his subordinates proves challenging as there is a good amount of disorganization within the company.…

    • 317 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Mgt 521 Week 2 Team Weekly Refections
    • 322 Words
    • 2 Pages

    Mgt 521 Week 2 Team Weekly Refections

    Strategic planning helps guide a business in the right direction to achieve the goals it has set. It makes the company’s intentions clear to employees so that they know their part in the success of an organization. A strategic plan helps the members of an organization alien themselves with common goals. Employees should be committed to the implementation plan as well as poses extensive knowledge of the plan and should receive training in the new procedures in order for the implementation plan to work. This extensive training should include information for a better understanding of the importance of the strategic plan, how to handle the new procedures and also know the benefits and incentives of the strategic plan that is implemented. It is clear that without a strategic plan a business is set up for failure, without any goals not knowing where it is headed. Leaving employees confused about the purpose of their jobs and the organization wandering aimlessly, constantly changing its priorities achieves…

    • 322 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Str 581 Ethics Research Paper
    • 851 Words
    • 4 Pages

    Str 581 Ethics Research Paper

    Keeping in mind the goal of maximizing stakeholder wealth, companies should develop the strategic plans, which can help to move the business forward. “Strategic planning is an organization 's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people”…

    • 851 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Strategic Plan Part I
    • 1669 Words
    • 6 Pages

    Strategic Plan Part I

    References: Hunger, J. D., & Wheelen, T. L. (2011). Essentials of strategic management (5th ed.). Upper Saddle River, NJ: Pearson Education.…

    • 1669 Words
    • 6 Pages
    Best Essays
    Read More

Related Topics