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Strategic Management
Strategic Management of Change BUMGT5926 Scenario Planning

Syafiqa Anneisa Abdullah Navaneeswary Ganesamoorthy Rei Lynn Lim

30089404 30089407 30089392

Presentation Overview (1/2)
•Introduction •Company Profile •Microenvironmental Analysis •PESTLE Analysis •SWOT Analysis •Porter’s 5 Forces Analysis •The Industry Life Cycle •Nintendo’s Key Success Factors

Presentation Overview (1/2)
•Analysis of Key Uncertainties •Analysis of Future Trends •The Scenarios & Implications •Conclusion •References

A Brief History of Video Games Atari to Wii

Introduction (1/2)
• Video games have been around since the 1940s. • Over the decades, game machines continuously evolved to become powerful machines capable of stunning visuals and graphics. • In the mid 2000 to 2007, social media, smartphone and tablet technology entered the gaming scene. • Casual games become the norm attracting previously non-gamers into the market.

Introduction (cont 2/2)
• As the dominant force of the mobile and gaming market, in the next coming 5 years, where does Nintendo see itself competing with threats from smartphones and other gaming platforms taking up its share of the market? • Scenario planning : To make strategic decisions that will be a sound foundation for all plausible and possible future scenarios.

Company Profile (1/3)
• Founded in 1889 in Kyoto, Japan by Fusajiro Yamauchi. • Manufacturer of Hanafuda “flower” cards • Expanded in 1960s by Hiroshi Yamauchi. • Following the crash of the cards business, Nintendo entered the toy industry upon discovering Gunpei Yokoi, a mechanical engineer.

Company Profile (2/3)
• 1970: Yokoi teamed up with Shigeru Miyamoto to create games – The Father of Modern Video Gaming, creator of iconic franchises including Mario, Zelda and Pokemon. • The rest is history.

Evolution of Nintendo Gaming Consoles

Industry Overview (1/2)
• The video game industry is dominated by 3 gaming giants - Microsoft, Sony and Nintendo •


References: Brightman, James. (2011) Nintendo Needs to 'Change Strategy Drastically, ' says Analyst. Retrieved from http://www.industrygamers.com/news/nintendo-needs-to-change-strategy-drastically-says-analyst/ on the 10th of May 2012 Schoemaker, Paul (1991) Retrieved from http://www.whartonmackcenter.com/files/0/5/517/Schoemaker,%20Paul%20J.H.%20When%20and%20How%20to%20Use%20Scenari o%20Planning-A%20Heuristic%20Approach%20with%20Illustration.pdf on the 13th of May 2012. Schilling, Chris. (2012) Wii U App Store: How Nintendo will take Apple on at their own game Schilling, Chris. (2012) It needs to be "intuitive, functional and simple" developers tell Nintendo Gamer Retrieved from http://www.computerandvideogames.com/338031/features/wii-u-app-store-how-nintendo-will-take-apple-on-at-their-own-game/ on the 14th of May 2012 No Author. n.d. Fun Facts about Nintendo. Retrieved from http://www.techeblog.com/index.php/tech-gadget/nintendo-facts on the 14th of May 2012. No Author. (2011) The Transformation of Video Games Industry. Retrieved from http://www.theesa.com/facts/index.asp on the 10th of May 2012 Scanlon, Jessie. (2007) Getting Serious About Gaming Everyone knows video gaming is a growth industry. What 's less well known is how Web 2.0 and big business are contributing to that growth Retrieved from http://www.businessweek.com/innovate/content/aug2007/id20070813_756874.htm?chan=innovation_special+report+-+the+power+of+gaming_the+power+of+gaming on the 13th of May 2012 N.a. n.d. Nintendo Company History Retrieved from http://www.nintendo.com/corp/history.jsp on the 10th of May 2012.
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