Strategic Bridge Intracommunication Case Study
1.11 CORPORATE REPUTATION
Corporate reputation are the values and behaviors that the company has to its environment, the image that the company establishes in the minds of his public.
Then according Fambrun Charles says, "a good corporate reputation is an asset that generates value for the company and is also a card up his sleeve; it becomes a vital weapon in situations of crisis and helps retain human capital. "(Fombrun, 1996, p. 194)
Mínguez on the other hand explains how reputation is a trial or value over the image
"The reputation of an organization arises from the comparison in the individual's mind the image of a company, that is, of the characteristics attributed to the company based on his experience and knowledge, which he considers to be valued and ideal behaviors for …show more content…
The Strategic Bridge Intracommunication. Source: (ELIAS Joan, 2003, p. 106) Prepared: Emilia Añasco
Situational area, is the first step towards intra-communication, based on an analysis of the current situation of the company.
• Mission-Vision: We must analyze the vision of the organization
• Current values: Analyze corporate values
• Remembrance: It is important to look at past experiences copper communication proposals made in the company.
• contextual situation: Analyze the content of the situation.
• Problem definition: definition of the problem usually after stages of situational area.
Strategic area, it is also as an area of leverage; ie to look for what causes a problem.
Operational area, here the process of intra-communication is formed. This goes along the plan of operations, objectives and actions.
Audit area, the audit is to evaluate the effectiveness between sender and receiver.
In summary, the intra-communication, it is the element of a communications strategy meets the goals set by the company and by other changes that have it.
1.12.2 Internal Communication
Corporate reputation are the values and behaviors that the company has to its environment, the image that the company establishes in the minds of his public.
Then according Fambrun Charles says, "a good corporate reputation is an asset that generates value for the company and is also a card up his sleeve; it becomes a vital weapon in situations of crisis and helps retain human capital. "(Fombrun, 1996, p. 194)
Mínguez on the other hand explains how reputation is a trial or value over the image
"The reputation of an organization arises from the comparison in the individual's mind the image of a company, that is, of the characteristics attributed to the company based on his experience and knowledge, which he considers to be valued and ideal behaviors for …show more content…
The Strategic Bridge Intracommunication. Source: (ELIAS Joan, 2003, p. 106) Prepared: Emilia Añasco
Situational area, is the first step towards intra-communication, based on an analysis of the current situation of the company.
• Mission-Vision: We must analyze the vision of the organization
• Current values: Analyze corporate values
• Remembrance: It is important to look at past experiences copper communication proposals made in the company.
• contextual situation: Analyze the content of the situation.
• Problem definition: definition of the problem usually after stages of situational area.
Strategic area, it is also as an area of leverage; ie to look for what causes a problem.
Operational area, here the process of intra-communication is formed. This goes along the plan of operations, objectives and actions.
Audit area, the audit is to evaluate the effectiveness between sender and receiver.
In summary, the intra-communication, it is the element of a communications strategy meets the goals set by the company and by other changes that have it.
1.12.2 Internal Communication