Starbucks Organizational Commitment

Only available on StudyMode
  • Download(s) : 230
  • Published : June 30, 2012
Open Document
Text Preview
Starbucks Organizational Commitment and Organization
How does America’s largest coffee company continue to succeed in a tough market? It devises a strategic plan that focuses on effective leadership and a strong organizational structure. Starbucks continuously adapts to the challenges of its critics and overcomes challenges. Its leadership style greatly influences the organizational communication of the company that allows its employees to feel empowered. Given the organizational structure of Starbucks set by Howard Schultz, one can see the “Big Five” characteristics of an outstanding leader. His flexibility and adaptability to the changes in the industry allows him to shine and lead. Mr. Schultz exhibits the leadership styles of a transformational leader. He exhibits conscientiousness and extroversion that show his followers and employees the confidence he has in leading in the right direction (Robbins & Judge, 2011). As stated in the text, a transformational leader inspires followers to transcend their self-interests for the good of the organization and can have an extraordinary effect on their followers (Robbins & Judge, 2011). This leadership style in connection with the charismatic leadership of attributing extraordinary leadership abilities to achieve the vision while being sensitive to their followers needs gives Starbucks a step ahead of its competitors. The transformational characteristics of providing vision and sense of mission while gaining respect and trust, inspiring motivations and promoting intelligence and equality in the treatment of their employees are what makes it a great organization with a positive organizational structure (Robbins & Judge, 2011). Starbucks leaders are constantly trained and evaluated on the characteristics of a transformational leader and the overall influence that they have in inspiring their employees to achieve the company’s goals. The continuance of surveys to ensure that the organizational culture...
tracking img