Edna V. Benavides
Starbucks is a multi-national organization, Billion Dollar Company , and a Fortune 500 organization. Starbucks Mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” (starbucks) Starbucks mission statement is set to ensure its culture and reputation is protected. They have developed programs and distributed awareness materials. Distributing awareness material it can help communicate what values need to be upheld. Starbucks has several communication channels that there partners can report any issues or concerns they may have. They have also developed the standard business conduct to make sure there mission is upheld. They hold each individual personally responsible for supporting the company’s core value. Their Standards of business conduct is a commitment to provide guidance to their partners. Starbucks has also made a commitment as it moves forward “the Standards will help ensure that our values continue to be reflected in each Starbucks store and business activity. A commitment to integrity, acting honestly and ethically, and complying with the letter and intent of the law are critical to our continued success.” (Starbucks) With this statement Starbucks is communicating with its partners on what type of culture they want to maintain as of the present time and the future.
Communication starts from the hiring process. A organization has to provide what their culture is like on their job description. Starbucks not only starts with the job description it instills it in its employee training program. Which "In addition to learning how a small Seattle specialty retailer has become a national phenomenon” (Reese) They have to learn about the history of Coffee in America. As Reese states:
The training goes deeper. Throughout, partners are encouraged to share their feelings: about selling, about coffee, about working for...