Sports Fashion Retail Finacial Assessment

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2012
IDENTIFYING AND EVALUATING VALUE TO THE ORGANISATION

13TH DECEMBER 2012

Table of Contents
SPORTS FASHION RETAIL .............................................................................................................. 1 EXECUTIVE SUMMARY ............................................................................................................................ 1 INTRODUCTION ....................................................................................................................................... 2 INDUSTRY ................................................................................................................................................ 3 MACROECONOMICS OF INDUSTRY ......................................................................................................... 3 Economic crisis leading to Unemployment......................................................................................... 3 GDP growth ......................................................................................................................................... 3 Wages.................................................................................................................................................. 3 SWOT ANALYSIS ...................................................................................................................................... 4 Strengths ............................................................................................................................................. 5 Weaknesses ........................................................................................................................................ 5 Opportunities ...................................................................................................................................... 6 Threats ................................................................................................................................................ 6 WORKINGS AND INTERPRETATIONS OF FINANCIAL RATIOS .................................................................. 7 CONCLUSION......................................................................................................................................... 11 RECOMMENDATIONS ........................................................................................................................... 11 REFERENCES .......................................................................................................................................... 12 APPENDICES ............................................................................................................................................. i Appendix A (Ratios).............................................................................................................................. i Appendix B (Formulas Used to Calculate Ratios for Sports Direct) .................................................... ii Appendix C (Formulas Used to Calculate Ratios for JD Sports) ......................................................... iii Appendix D (Calculations Used to Calculate Ratios) .......................................................................... vi

SPORTS FASHION RETAIL EXECUTIVE SUMMARY
The purpose of this report is to advise a potential investor into spending his money in JD Sports Company. It looks into the financial strengths and weaknesses of JD Sports and Sports Direct, taking into consideration the retail industry, swot analysis, and macroeconomics factors affecting JD Sports and Sports Direct and Key Financial Ratios. The financial strength of JD Sports and Sports Direct gives them the financial power expand their businesses, economies of scale give Sports Direct maximum cost advantage over JD Sports, online market as well as m-commerce provides JD Sports the opportunity to grow its business globally. The current economic downturn, along with the increase...
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