Footwear Industry Analysis

Topics: Marketing, Shoe, Athletic shoe Pages: 20 (4689 words) Published: November 25, 2011
INTERNATIONAL INDUSTRY ANALYSIS

FOOTWEAR – Industry Analysis Professor: Adriano Freire

Miguel Teixeira-Pinto 152110132

CATÓLICA - LISBON

International Industry Analysys

1) Executive Summary ....................................................................................................................................... 3

2) Introduction................................................................................................................................................... 3

3) Demand Analysis ........................................................................................................................................... 3 3.1) Environmental Analysis ......................................................................................................................... 4 3.2) Segmentation ........................................................................................................................................ 6 3.3) Factors Affecting Demand ..................................................................................................................... 7 3.4) Global Demand ...................................................................................................................................... 7 3.5) Attractiveness Drivers ........................................................................................................................... 8

4) Supply Analysis .............................................................................................................................................. 9 4.1) Footwear Industry Supply Chain ............................................................................................................ 9 4.2) BRICs and the footwear industry ......................................................................................................... 10 4.3) Main competitors ................................................................................................................................. 13 4.4) Industry Tech ........................................................................................................................................ 14

5) INDUSTRY STRUCTURE ................................................................................................................................ 14 5.1) Industry Life Cycle ............................................................................................................................... 14 5.2) Structural Return; Porter’s 5 Forces ................................................................................................... 15 5.3) Key Success Factors ............................................................................................................................. 16 5.4) Strategic Groups .................................................................................................................................. 17

6) Strategic Issues ............................................................................................................................................ 18

7) Conclusion ................................................................................................................................................... 19

8) References ................................................................................................................................................... 20

2 CATÓLICA - LISBON

International Industry Analysys

1) Executive Summary
The Footwear industry is a highly competitive and fragmented market, with manufactures settled all over the world seeking economies of scale and low cost labour factors in order to get higher margins. Always aiming on the final consumer satisfaction, this industry’s major players are always looking for innovation on their products so they can successfully satisfy their customers’ needs. Making part of a complex industry...
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