Footwear Industry Analysis

INTERNATIONAL INDUSTRY ANALYSIS

FOOTWEAR – Industry Analysis Professor: Adriano Freire

Miguel Teixeira-Pinto 152110132

CATÓLICA - LISBON

International Industry Analysys

1) Executive Summary ....................................................................................................................................... 3

2) Introduction................................................................................................................................................... 3

3) Demand Analysis ........................................................................................................................................... 3 3.1) Environmental Analysis ......................................................................................................................... 4 3.2) Segmentation ........................................................................................................................................ 6 3.3) Factors Affecting Demand ..................................................................................................................... 7 3.4) Global Demand ...................................................................................................................................... 7 3.5) Attractiveness Drivers ........................................................................................................................... 8

4) Supply Analysis .............................................................................................................................................. 9 4.1) Footwear Industry Supply Chain ............................................................................................................ 9 4.2) BRICs and the footwear industry ......................................................................................................... 10 4.3) Main competitors

References:   http://www.fastreact.com/online-article/effective-planning-in-the-footwear-industry/36 http://footwearsinfoline.tripod.com/ind_footwr_industry_overview.htm  http://wulibraries.typepad.com/files/footwear.pdf    http://footwearsinfolinethree.tripod.com/glbal_footwear_analysis_and_jordan.pdf http://www.prweb.com/releases/footwear_athletic/outdoor_casual_formal/prweb8058110.htm http://ec.europa.eu/trade/creating-opportunities/economic-sectors/industrial-goods/textiles-andfootwear/ http://www.unc.edu/~andrewsr/ints092/clark.html http://www.ehow.co.uk/facts_7571678_footwear-industry-information.html http://www.prlog.org/10315599-new-report-global-footwear-market-athletic-and-nonathleticshoes-available-through-aarkstore.html http://www.123helpme.com/view.asp?id=92646 “Athletic and non-Athletic Shoes” – Packaged Facts      22 CATÓLICA - LISBON