Social Media
Management Information System
BPMN 6033
The use of social networking sites like Facebook and Twitter have increased dramatically over the past years.
Prepared for Dr. Thi Lip Sam
NAME: NUR KHAIRIAH MUHAMMAD
MATRIC NO: 814827
MASTER OF BUSINESS ADMINISTRATION
UNIVERSITI UTARA MALAYSIA
ATC/UUM SerembanTable of Contents TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc402116437" Abstract PAGEREF _Toc402116437 \h 2
Case Questions PAGEREF _Toc402116438 \h 2Social Media History PAGEREF _Toc402116439 \h 2Statistics of Social Media Usage PAGEREF _Toc402116440 \h 3Facebook PAGEREF _Toc402116441 \h 3Twitter PAGEREF _Toc402116442 \h 4Question 1 PAGEREF _Toc402116443 \h 4How Do Social Media Add Value to Businesses PAGEREF _Toc402116444 \h 5Question 2 PAGEREF _Toc402116445 \h 6Small Businesses – limited cost and resources PAGEREF _Toc402116446 \h 6Professional Networks PAGEREF _Toc402116447 \h 7e-Commerce : Business-to-business / Business-to-Customer PAGEREF _Toc402116448 \h 7Question 3 PAGEREF _Toc402116449 \h 8Conclusion PAGEREF _Toc402116450 \h 9References PAGEREF _Toc402116451 \h 10
AbstractThis article presents theoretical analysis on how social media influences the business environment. The use of social media is growing fast and has become the biggest and most popular avenue to connect with the world; share or exchange information and ideas in virtual communities. The social media websites creates a new era in grabbing new opportunities in business. Business activities such as promoting, marketing, customer relationship and sales can be done over the social media. With the rapid change of technology, it is vital to keep up with the current social media offering in order to engage with the customers. The use of social media continues to grow at outstanding rate, so it is necessary to develop and implement social media strategy to take advantage of the rapidly changing environment.
Case Questions
Investigate the effects that social networking sites may have
BPMN 6033
The use of social networking sites like Facebook and Twitter have increased dramatically over the past years.
Prepared for Dr. Thi Lip Sam
NAME: NUR KHAIRIAH MUHAMMAD
MATRIC NO: 814827
MASTER OF BUSINESS ADMINISTRATION
UNIVERSITI UTARA MALAYSIA
ATC/UUM SerembanTable of Contents TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc402116437" Abstract PAGEREF _Toc402116437 \h 2
Case Questions PAGEREF _Toc402116438 \h 2Social Media History PAGEREF _Toc402116439 \h 2Statistics of Social Media Usage PAGEREF _Toc402116440 \h 3Facebook PAGEREF _Toc402116441 \h 3Twitter PAGEREF _Toc402116442 \h 4Question 1 PAGEREF _Toc402116443 \h 4How Do Social Media Add Value to Businesses PAGEREF _Toc402116444 \h 5Question 2 PAGEREF _Toc402116445 \h 6Small Businesses – limited cost and resources PAGEREF _Toc402116446 \h 6Professional Networks PAGEREF _Toc402116447 \h 7e-Commerce : Business-to-business / Business-to-Customer PAGEREF _Toc402116448 \h 7Question 3 PAGEREF _Toc402116449 \h 8Conclusion PAGEREF _Toc402116450 \h 9References PAGEREF _Toc402116451 \h 10
AbstractThis article presents theoretical analysis on how social media influences the business environment. The use of social media is growing fast and has become the biggest and most popular avenue to connect with the world; share or exchange information and ideas in virtual communities. The social media websites creates a new era in grabbing new opportunities in business. Business activities such as promoting, marketing, customer relationship and sales can be done over the social media. With the rapid change of technology, it is vital to keep up with the current social media offering in order to engage with the customers. The use of social media continues to grow at outstanding rate, so it is necessary to develop and implement social media strategy to take advantage of the rapidly changing environment.
Case Questions
Investigate the effects that social networking sites may have
References: Facebook: 10 years of social networking, in numbers. (2014, February). Retrieved from The Guardian: http://www.theguardian.com/news/datablog/2014/feb/04/facebook-in-numbers-statistics Kauffman PEW Research Internet Project . (2014). Retrieved from PEW REsearch: http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ Qiang, Q Quensland Government. (2014, August). Retrieved from Business and Industry Portal: http://www.business.qld.gov.au/business/running/marketing/online-marketing/using-facebook-to-market-your-business/benefits-of-facebook-for-business Sandilands, T Statistic Brain. (2014, July). Retrieved from Statistic Brain: http://www.statisticbrain.com/twitter-statistics/ Steininger, W Teece, D. J. (2010). Business Model, Business Strategy and Innovation. Long Range Planning .