Social Media

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TitleExamining the Use of Social Media and Its Impact on Corporate Commerce

Assessment A, Part One - Evaluating the Pros and Cons of Different Social Media Sites Identify the pros and cons for each site.
Blogger Con: Limited visual presentation of product
Blogger Con: Character Limits
Blogger Con: Limited visual presentation of product
Blogger Pro: Mass customization - widespread use among target audience Blogger Pro: Instant communication to large groups
Blogger Pro: Ability to post relevant, up-to-the-minute news and updates Blogger Pro: Ability to receive instant feedback from product demographics Digg Con: Security - possible transmission of untrustworthy links Digg Pro: Ability to incorporate elements of other social media sites Facebook Con: Security - possible transmission of untrustworthy links Facebook Pro: Ability to create a community

Facebook Pro: Ability to post relevant, up-to-the-minute news and updates Facebook Pro: Ability to incorporate elements of other social media sites Facebook Pro: Mass customization - widespread use among target audience Facebook Pro: Instant communication to large groups

Facebook Pro: Ability to receive instant feedback from product demographics Facebook Pro: Mobility - viewing on a cell photo adds to the audience Facebook Pro: Ability to filter comments via an approval mechanism Flickr Con: Security - possible transmission of untrustworthy links Flickr Con: Limited access from target audience

Flickr Pro: Ability to incorporate elements of other social media sites Flickr Pro: Media convergence - showing text, screen shots, videos Metacafe Con: Not a good way to build buzz in the beginning Metacafe Con: Not relevant to the niche audience

Metacafe Pro: Media convergence - showing text, screen shots, videos Metacafe Pro: Mass customization - widespread use among target audience Twitter Con: Ability to receive instant feedback from product demographics...
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