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Social Media
Title Examining the Use of Social Media and Its Impact on Corporate Commerce

Assessment A, Part One - Evaluating the Pros and Cons of Different Social Media Sites
Identify the pros and cons for each site.
Blogger Con: Limited visual presentation of product
Blogger Con: Character Limits
Blogger Con: Limited visual presentation of product
Blogger Pro: Mass customization - widespread use among target audience
Blogger Pro: Instant communication to large groups
Blogger Pro: Ability to post relevant, up-to-the-minute news and updates
Blogger Pro: Ability to receive instant feedback from product demographics
Digg Con: Security - possible transmission of untrustworthy links
Digg Pro: Ability to incorporate elements of other social media sites
Facebook Con: Security - possible transmission of untrustworthy links
Facebook Pro: Ability to create a community
Facebook Pro: Ability to post relevant, up-to-the-minute news and updates
Facebook Pro: Ability to incorporate elements of other social media sites
Facebook Pro: Mass customization - widespread use among target audience
Facebook Pro: Instant communication to large groups
Facebook Pro: Ability to receive instant feedback from product demographics
Facebook Pro: Mobility - viewing on a cell photo adds to the audience
Facebook Pro: Ability to filter comments via an approval mechanism
Flickr Con: Security - possible transmission of untrustworthy links
Flickr Con: Limited access from target audience
Flickr Pro: Ability to incorporate elements of other social media sites
Flickr Pro: Media convergence - showing text, screen shots, videos
Metacafe Con: Not a good way to build buzz in the beginning
Metacafe Con: Not relevant to the niche audience
Metacafe Pro: Media convergence - showing text, screen shots, videos
Metacafe Pro: Mass customization - widespread use among target audience
Twitter Con: Ability to receive instant feedback from product
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