The Online Outlet

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According to the online Merriam Webster dictionary, a blog is a website that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer. The word is an abbreviation of “weblog,” a term coined in 1997 by Jorn Barger, who was popularly known as the editor of a famous early weblog, Robot Wisdom. The American blogger said that the term weblog, from the words “web” and “log,” was used to describe how he “logged the web” or recorded his internet wanderings (Wortham, 2007). Peter Merholz of Peterme.com was responsible for abbreviating the term into “blog” in 1999, jokingly splitting the word into “we blog.”

Blogs are frequently updated websites, usually personal, with commentary and links. They consist of relatively short posts, usually time-stamped, and organized in reverse chronology so that readers would find the most recent post first (Mortensen & Walker, 2002). It is basically a website filled with different entries. A blog is generally public, though some websites like Tumblr provide an option to keep the blog private through passwords. Other online blogging platforms like LiveJournal and allow users to hide specific posts for their security.

Blog entries usually come from a single author, but collaborative or multi-author blogs exist as well. The latter type of blogs is commonly used for broadcasting news, businesses, and common ideas for a large group of people.

There are various ways of classifying blogs, namely through:

1.Purpose. Was the blog created for personal thoughts? For business? For news? 2.Information delivery. Is the blog hosted by blogging software or is it a microblog? 3.Content. What is the ‘genre’ of the blog? Does it have a specific subject matter? 4.Media type. What kind of media is used to exhibit posts in the blog?

Blogs are commonly known to be online journals or diaries where the author could talk about anything he or she wishes to. Blogs contain links, stories, or snippets of information that interests the author (Brian, 2003). WordPress.com’s page about types of blogs stated that the broadest category of blogs is the personal blog, but not all blogs fall under the sort. There are blogs created to promote businesses (e.g. compendium.com – a business blogging platform specifically for marketing and corporations) and share news (e.g. news.blogs.cnn.com – CNN’s official news blog). Some blogs are created for academic purposes, non-profit campaigns, and political functions (even the US government has official tumblr blogs – barackobama.tumblr.com, whitehouse.tumblr.com).

Blogs may come in different forms. Some blogs may be hosted by web-based toolsets like WordPress.com, LiveJournal.com, and Blogger.com, which gives users the basic blog layout and allows them to customize it with themes and features. There are also other forms of blogs with the absence of the traditional blog layout. These blogs fall under the microblog and tumblog (a subset of microblog) category. A microblog is, according to lexicon.ft.com, is a blogging platform where the amount of information that can be shared per author is either enforced to be very short, or just typically very short. One example of a microblog happens to be Twitter.com, which is famous for its “less than 140 characters” status update preference. Tumblr is another microblogging which allows mixed-media entries, letting bloggers have text, photo, video, and other post formats on their blogs. Facebook is also a prominent microblogging tool with enhanced social interaction.

Some bloggers focus on a specific subject for their blog. There are blogs that specifically post Disney movies, celebrities, hipster trends, fandoms, or anonymous confessions. There is a wide range of genres or topics when it comes to blogging. Other examples of potential central blog subjects include fashion, photography, health, politics, art, music, celebrities, and many more (“Types,” 2011; “Types,” 2012). And, of...
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