Situational Analysis, Easton Sports

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  • Topic: Carbon nanotube, Sporting goods manufacturers of the United States, Warranty
  • Pages : 5 (1206 words )
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  • Published : November 26, 2011
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Situational Analysis
Easton Bell Sports, Inc.
APRIL 20, 2011

Easton Bell Sports, Inc. is a leading designer, developer in sporting good products and accessories. Easton provides products from youth levels to professional athletes, who want innovative and top of the line products. Easton’s design and technology of Composite, Aerospace Grade Fibers, Scandium and Aluminum Alloy’s has led them to be one of the best in cutting edge performance equipment. Easton’s dedication to research and development has brought many new and innovative products, which have set new standards of performance in many different sports. Easton Also believes in expanding and consistently improving existing products is also a major key to their success.

Easton Bell Sports channels of distribution are as follows: Specialty Retailers
National and Regional Sporting Goods retailers
Educational and Athletic Leagues and Associations
Major Retailers that focus on Entry to Mid-Level Products

The following products are sold under the brands below:
Easton® - Baseball, Softball, Ice Hockey Equipment and Accessories Bell® - Cycling, Action Sports Helmets and Accessories
Giro® - Cycling, Snow Sport Helmets and Accessories
Blackburn® - Cycling
Riddell® - Football, Baseball, Softball Equipment and Reconditioning Services Savasa – Fitness Products

*Mission Statement*
Our Mission is to create the need for our brands by providing innovative sports products that inspire athletes to excel. The mission statement, lead to the creation of our Seven Core Values which are: People - People are our most valued resource. We endeavor to develop, retain and attract the best people and provide them with opportunities for personal and professional growth. Respect – We will recognize the efforts of others and treat each other with integrity, sensitivity and courtesy. We will Honor the Decisions of the team by being in alignment with our message. Teamwork – We recognize the power of working together to achieve common goals. We encourage open communication and will empower our people to enhance performance and effect change. We act with integrity and treat others the way we would like to be treated. Product – We design and market high-quality, innovative products that provide the best performance to our athletes and customers. We are proud to use and recommend our products and brands. Service – We recognize the importance of our athletes, customers and business partners and strive to exceed their expectations for service, support and reliability. Our goal is absolute satisfaction. Accountability – We honor our commitments to all stakeholders and partners while always up holding our values. We recognize that we are responsible for our actions and will hold each other accountable to ensure our success. Continuous Improvement – The greatest gains come with risk. By taking risks and avoiding complacency, we push ourselves to achieve innovation and continuous improvement.

Easton having produced so many quality and high performance products has caused many competitors. For the baseball and softball industry, there are six top competitors. With having twenty plus years experience with baseball/softball to the College and World level, and witnessing the changes in the industry’s technology, I would place competitors in the following order. Starting highest to lowest: (1). Miken Sports, (2). Worth Sports, (3). DeMarini, (4). Mizuno (5). Wilson and Nike. Within the last four years, Nike has started focusing on developing and manufacturing baseball and softball equipment. Nike is making progress in their research and development, but equipment is still far in fearer to Easton. *S.W.O.T*

*Easton’s ability to design superior equipment. They have changed the game of baseball and softball with their Integrated Matrix Technology, Single System Technology, Carbon Nanotube Technology,...
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