P1 – Describe How Marketing Techniques Are Used to Market Products in Two Organisations

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Unit 3 P1 – Describe how marketing techniques are used to market products in two organisations.


Marketing is the social progress. It’s about sales, prices and quality of the products.

Marketing concepts:

Sales concept – Where product or service is produced and personal selling and other high – pressure selling techniques are used to convince customers to buy. For example A firm that manufacture doors sells their products to residential householders.

Marketing concept – When the companies puts the customer first of what they do and ensures they indetify their wants and needs. For example: Making a research to see how it can improve the product.

Production concept – This is where a business focused on creating economics. For example: Products which are low-priced and with low quality.


Coca cola

The Coca-Cola Company is a public type and it’s an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day. Employees 146,200 (2011)

Their Mission to refresh the world – in mind, body and spirit. To inspire moments of optimism trough their brands and actions. To create value and make a difference everywhere they engage.

Aims and objectives:
To refresh the world- in mind, body and spirit. Coca Cola Company is to provide the best product that they can to the public, and create customer satisfaction. To ensure this the company ensure that all employees are working to their highest standards to create the best product, in the quickest possible time to make sure that there is an ability for quick distribution.

The aim and objective of Coca-Cola Enterprises is to be the best beverage sales and customer Service Company. To us 'best' means being the number one or second brand in every category in which we compete, being our customers most valued supplier and establishing a winning and inclusive culture.

They also aim to never let their high standards of quality fail. To do this, there are strict assessments at each stage of the production of all products at Coca Cola production plants, throughout the day. When distributing any products, Coca Cola arrange with the distribution companies what standards Coca Cola expect from them. This means that the customer will always be...

Description of a Coca Cola’s products:
Coca-Cola is a carbonated soft drink. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee.

Coca Cola’s fan page shows links to the blog, live positively, products and more. Facebook gives opportunities for consumers to become part of the advertising industry. Facebook gives opportunities to share expressions about a product, whether we would recommend or not. (Facebook) Comment on the blog for example, “Coca-Cola is the best drink ever.”(Facebook) People may also post up pictures of Coca-Cola products. Internet marketing is becoming more a main source to find out information, during the Super Bowl 41 percent go online during the game. Internet users during TV specials and events become more popular throughout the year. Advertising on Facebook, MySpace and Twitter is becoming more used. Companies turn to social networking sites, such...
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