The Prime Function of the 'Coca Cola' company and its subsidiaries is the production and sale of various beverages. While the most well known of these is 'coca cola', the company produces beverages under more than 500 brand names with over 3,300 beverage products. These include both still and sparkling beverages, water, tea, coffee, sports, and energy drinks and encompass four of the top five non-alcoholic sparkling beverages. These beverages are Coca-Cola, Diet Coke, Sprite, and Fanta.
Coca Cola's official mission statement is “To refresh the world...in body mind and spirit. To inspire moments of optimism and happiness... through our brands and our actions. To create value and make a difference... everywhere we engage.”.
Coca cola enterprises announced their business goals to be reached by the year 2020 in a press release. These included 'energy conservation/ climate change: to reduce the overall carbon footprint of our business operations by 15 percent by 2020, as compared to our 2007 baseline.' 'water stewardship: establish a water sustainable operation in which we minimise our water use and have a water neutral impact on the local communities in which we operate, by safely returning the amount of water equivalent to what we use in our beverages and their production to these local communities.' 'sustainable packaging/ recycling: to reduce the impact of our packaging; maximise our use of renewable, reusable, and recycling resources; and recover the equivalent of 100 percent of our packaging.' 'product portfolio/ well- being: provide refreshing beverages for every lifestyle and occasion, while helping consumers make informed beverage choices.' 'diverse and inclusive culture: create a culture where diversity is valued , every employee is a respected member of the team, and our workforce is a reflection of the communities in which we operate.' All these goals are strategies to reach their major goal which is to reduce their carbon footprint by 15 percent by...
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