SIP RESEARCH REPORT
A STUDY ON CUSTOMER
RELATIONSHIP MANAGEMENT
&
ISSUES FACED BY MALL
MANAGEMNT IN ORGANIZED
RETAIL STORE
Preface
MBA is a stepping-stone to the management carrier and to develop good manager it is necessary that the theoretical must be supplemented with exposure to the real environment. Theoretical knowledge just provides the base and it‘s not sufficient to produce a good entrepreneurs or good mangers that’s why practical knowledge is needed. In accordance with the requirement of MBA course this report is been drafted.
Being MBA students we got great opportunity to understand the applications of Primary and secondary data collection and interpretation. We came to know about practice use various statistical tools and methods like chi-square, ANNOVA, sample size calculator etc. We also got experiences of drafting questionnaire, field work to get questionnaire filled.
The project report is the research on A STUDY ON CUSTOMER RELATIONSHIP
MNAGEMENT & ISSUES FACED BY THE MALL MANAGEMENT IN ORGANIZED
RETAIL STORE. It consists of research objective, research methodology, secondary data of
Retail Industry, data analysis our interpretation and conclusion.
Acknowledgment
A good teacher is the one who show the path and is the only light before him to guide, lead, courage and motivate high on life’s journey and guest to attain the unknown with regards to obtain knowledge and learning.
We take this opportunity to express our profound gratitude and deep regards to our guides Prof.
Jitendra Sharma and my corporate mentor Mr. Sanjay Gandhi for their exemplary guidance, monitoring and constant encouragement throughout the course of this thesis. The blessing, help and guidance given by them time to time shall carry us a long way in the journey of life on which we are about to embark.
A number of people supported us, as respondent without them this project would not have been possible. 1. Research Methodology
Management Questions:
Reliance is facing a problem of
RELATIONSHIP MANAGEMENT
&
ISSUES FACED BY MALL
MANAGEMNT IN ORGANIZED
RETAIL STORE
Preface
MBA is a stepping-stone to the management carrier and to develop good manager it is necessary that the theoretical must be supplemented with exposure to the real environment. Theoretical knowledge just provides the base and it‘s not sufficient to produce a good entrepreneurs or good mangers that’s why practical knowledge is needed. In accordance with the requirement of MBA course this report is been drafted.
Being MBA students we got great opportunity to understand the applications of Primary and secondary data collection and interpretation. We came to know about practice use various statistical tools and methods like chi-square, ANNOVA, sample size calculator etc. We also got experiences of drafting questionnaire, field work to get questionnaire filled.
The project report is the research on A STUDY ON CUSTOMER RELATIONSHIP
MNAGEMENT & ISSUES FACED BY THE MALL MANAGEMENT IN ORGANIZED
RETAIL STORE. It consists of research objective, research methodology, secondary data of
Retail Industry, data analysis our interpretation and conclusion.
Acknowledgment
A good teacher is the one who show the path and is the only light before him to guide, lead, courage and motivate high on life’s journey and guest to attain the unknown with regards to obtain knowledge and learning.
We take this opportunity to express our profound gratitude and deep regards to our guides Prof.
Jitendra Sharma and my corporate mentor Mr. Sanjay Gandhi for their exemplary guidance, monitoring and constant encouragement throughout the course of this thesis. The blessing, help and guidance given by them time to time shall carry us a long way in the journey of life on which we are about to embark.
A number of people supported us, as respondent without them this project would not have been possible. 1. Research Methodology
Management Questions:
Reliance is facing a problem of