Seiko Background

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  • Topic: Seiko, Watch, Seiko Epson
  • Pages : 35 (10184 words )
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  • Published : October 26, 2012
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1. INTRODUCTION
1.0 BACKGROUND OF SEIKO

The company started in 1881, when Kintaro Hattori opened a watch and jewellery shop called ‘ K.Hattori’ in the Ginza area of Tokyo, Japan. Eleven years later, in 1892, he began to produce clocks under the name Seikosha, meaning roughly ‘House of Exquisite Workmanship.’ According to Seiko’s official company history, titled’ A Journey In Time: The Remarkable Story of Seiko’ (2003), Seiko is a Japanese word meaning success.

The first watches produced under the Seiko brand appeared in 1924. In 1969, Seiko introduced the Astron, the world’s first production quartz watch when it was produced; it cost the same as a medium-sized car. In 1985, Orient Watches and Seiko established a joint factory. The company was incorporated (K.Hattori & Co.Ltd.)in 1917 and was renamed Hattori Seiko Co. Ltd in 1983 and Seiko Corporation in 1990.After reconstructing and creating its operating subsidiaries(such as Seiko Watch Corporation and Seiko Clock Inc), it became a holding company in 2001 and was renamed Seiko Holdings Corporation as if July 1, 2007.

Seiko’s mechanical watches are highly prized by collectors-from the Seiko ‘5’ series(the 5 reflects the five essential features if the watch, namely shock resistant, water resistant, automatic, and the day display), which is the most common, the Seiko automatic Chronometer series; the ‘Bell-Matic ,’with a mechanical alarm; to the highly prized luxury ‘ Credor’, ‘King Seiko,’ and ‘Grand Seiko’lines. On 7 October 2005, Seiko announced the launch of the Seiko Spring Drive, a new movement that provides 72 hours of power compared 40 hours for mechanical and 3 years for battery powered quartz watches.

Seiko’s 2004 marketing campaign emphasized that a watch, as opposed to other traits, tells the most about a person Various Seiko watches were worn by cinematic James Bond 007 in four films starring Roger Moore form 1997 to 1985. Today the music division, a part of Seiko Life Sports, produces metronomes& tuning devices. The Seiko Holdings Corporation has more than nine thousands employees. As for now currently, the President of Seiko Holdings Corporation is Shinji Hattori, which he manage the entire holdings corporation that are being conducted throughout the world. Thus, Seiko is an ultimate company with provided a privilege status in the segment market. 2.1 SEIKO ORGANIZATIONAL CHART

President
Shinji Hattori
President
Shinji Hattori

General Manager
Teryo Ishimau
General Manager
Teryo Ishimau
Senior Executive Director
Yoshinobu Nakamura
Senior Executive Director
Yoshinobu Nakamura
Senior Executive Vice President
Hirohiko Umemoto
Senior Executive Vice President
Hirohiko Umemoto

Executive Director
Hitoshi Murakami

Executive Director
Hitoshi Murakami

Senior Vice President
Shunji Tanaka
Senior Vice President
Shunji Tanaka
Senior Vice President
Atsushi Kaneko
Senior Vice President
Atsushi Kaneko

Director of Accounting
Shuntaro Ishii
Director of Accounting
Shuntaro Ishii

Director of General Affair
Akio Naito
Director of General Affair
Akio Naito
Senior Vice President
Katsuhiko Shiga
Senior Vice President
Katsuhiko Shiga

Grand Seiko
Grand Seiko
Director of Independent
Toshimi Ouchi
Director of Independent
Toshimi Ouchi
Director of Independent
Akio Harada
Director of Independent
Akio Harada

Spring Drive
Spring Drive

Ananta
Ananta

Statutory Auditor
Yoshiaki Yamauchi
Statutory Auditor
Yoshiaki Yamauchi

SEIKO ORGANIZATIONAL CHART (Con’t)

Organization is a system of consciously coordinated activities or forces of two or more people. Based on the researches, we found out that Seiko is a profit organization which helps the company makes money by offering products and services.

The organization structure that Seiko Company used is functional structure and divisional structure. In which functional structure is grouping by similar work specialities. This kind...
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