Table of Contents
1. Executive Summary A. Statement of Purpose. Second Life Gifts will provide affordable ecofriendly products comprised of recycled materials that will be handmade by disadvantaged artisans in third world and developing countries. Second Life Gifts will strive to provide its global customer base with an option in gift giving that helps at risk individuals while being environmentally friendly. B. Description of Business Second Life Gifts will be structured as a for profit, limited liability company (LLC) and will be considered a small business under the North American Industry Classification System (NAICS) code 45322 (gifts, novelties, and souvenirs). The U.S. based company will be owned and operated by Allison MacDonald - CEO and Founder, in addition to 4 other partners. Second Life Gifts will employ a limited number of full …show more content…
Her capabilities in Internet based sales and promotion make her an exceptional candidate for the position. She will be responsible for the creation, management, execution of all marketing strategies for Second Life, LLC. She will also lead and manage Direct Marketing, Public Relations, and Online Marketing. She will be responsible for the development of unique value proposition, business partnerships; conduct and analyze market research to determine competitiveness. Nikki Stewart and Carla Tompkins - will serve as the sales team for the corporation. Primary responsibilities will include all sales, as well as maintenance and oversight of the company 's procurement policies and procedures to ensure compliance with all federal, state/local, and commercial contract laws and regulations. Nikki and Carla will be responsible for securing contractual partners with small import companies that work with communities in developing countries and at risk groups to develop products natural to their environment. ii.