Reserch Project on Advertising Firm

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* Research project on a advertising agency in Sri Lanka

Value chain Analysis
Primary activities
Inbound logistics
The inbound logistics of the Sovereiigns Intergrated (pvt) Ltd involve relationships with the suppliers of raw materials such as iron, metal & flex printing materials. The firm purchase iron & metal from Union Metals (pvt) Ltd which is located in close proximity to the company’s workshop in Gonawala, kelaniya & the flex printing materials are imported from the Flex Engineering Limited Company Mumbai, Maharashtra, India. Operations

As the first step of the operations Sovereiigns Intergrated (pvt) Ltd applies for the available tenders or uses their contact networks to obtain the contracts from the clients. Then the firm conducts a research about the client organization in order to analyze & gather the requirements for the advertisement. Then they hand over the assessed requirements & criteria to the creative department to design an outline of the advertisement. Afterward the firm clarifies the design & gets the feedback from the clients. Finally they conduct a trail to verify the quality & standard of the advertisement and then give the order to the printing section to print the advertisement.

Internal Business Process
PRINT MEDIA
PRINT AD
ENGRAVING
TYPOGRAPHY
CLIENT APPROVAL
AD REACHES THE TARGET AUDIENCE
ENTERS THE AD AGENCY
LAYOUTS
CREATIVE BRIEF
COPY WRITING
CREATIVE PROCESS
CLIENT BRIEF
PRODUCTION STAGE
PRINT
CREATION STAGE
INTERNAL
EXTERNAL

Client Brief
Client Brief is prepared by the client including the requirements of the client, the characteristics of the product to be advertised, the target customers and hand over to the companies creative department. Creative Brief

Creative Brief is a prepared by the head of the creative department and includes the marketing strategy, the aggressiveness or otherwise of the advertising campaign, the type of customers to be targeted, the cost constraints of the environment in which the client is functioning etc. Outbound Logistics

The Sovereiigns Integrated (pvt) Ltd uses a few methods in storing & distributing their products to the customers. The firm uses a warehouse which is in close proximity to Kelaniya workshop to store products until they are delivered to the clients. The firm owns a few product distribution vehicles of various capacities in order to transport products securely such as two vans, a mini truck & a large truck. Freelances

Sales & Marketing
Sovereiigns Company has used their website and online promotions as a sales and marketing method because it’s less costly & effective in attracting new clients. But at present the firm mostly depends on their vast contact networks such as media & the government related organizations to gain business opportunities. Services

The firm provides its clients various customer services for instance the transportation of the finished products to the client’s premises, get the feedback of customer & redo the work errors for discounts, fixing the advertising billboards or hoardings in client’s requested locations. (University of Cambridge 2009)

Secondary activities
Procurement
This function is responsible for the necessary materials& input purchases of the Sovereiigns Intergrated (pvt) Ltd. The company tries to procure high quality materials in an affordable price so they have choosen Quality & price effective suppliers such as Union Metals (pvt) Ltd, Kelaniya & Flex Engineering Limited Company, Mumbai, who supply & export iron, metal & flex printing materials in sequence. Human resource management

Currently the company has 25 employees in the organization.
Managing Director, Manager (Finance), Accounts Client service, Media Director, Creative Director, Director Studio Print & Media Associate , Creative Production Controllers, Directors Group Account Manager , Creative Group Heads, Account Supervisor Media, Media Planners , Buyers Copywriters, Art Directors, Account...
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