Research of Restaraunt for Business Research

Topics: Research, Arithmetic mean, Good Pages: 9 (2397 words) Published: October 21, 2012
Table of Contents
Research Objectives3
Research Questions4
Answers to Research Questions5
Answer to Research Question 1.5
Answer to Question 2.6
Answer to Question 3.7
Answer to Question 4.8
Answer to Question 5.9
Answer to Question 6.10
Recommendations for the Remington’s Restaurant11


The Remington restaurant, located in Tampa Florida, wanted to better understand their customer’s views and opinions of the restaurant by using a survey method. This method would reveal the perception of the customer to see what category the Remington restaurant is in, what performance the customer expects, and how satisfied the customers are when they leave the Remington restaurant. This is the best way for the Remington restaurant to improve their service because it paints a picture of what how the customer views their services. Even though competition is important to any business, the customers are the biggest asset to the company.

By researching the customer’s perception of the restaurant one will see how the customer chooses the restaurant desired, how important performance is to the customer, and what was the overall satisfactory. One can acquire such information by reviewing and discussing the survey, finding out what is most or least important to the customer, seeing what is expected on how the restaurant performs, and discussing the satisfaction of the customer.

In order to get this information, different methods will be used such as coefficient of variation, coefficients of determination and other statistical techniques. There are six main research questions that will be addressed that will help the Remington restaurant see how the customers view the restaurant as a whole, and show the restaurant where and how to improve their business.

Research Objectives

1. Discuss the type of survey used by the Remington Restaurant and how effective it is by using a research survey design. Compare effectiveness of the research to the other research designs of the subordinate data, experiments or observation in the context of collecting information for this project. 2. Describe the demographic profile of the average Remington customer. 3. Classify and describe which influence is most important to the customers in selecting a place to eat, and what is the least important factor that influences customers in selecting a restaurant. 4. Examine the Remington Restaurant scores on each of the six perception of portions of food, knowledgeable employees, food quality, swift service, atmosphere, and prices. 5. Justify if the Remington Restaurant is providing the expectations that customers want when choosing a restaurant. 6. Decide if there is a connection between being satisfied with the Remington Restaurant and the service, food portion, smart employees, quality of food and fast service.

7. Review the surveys to see what the Zagat Review

Research Questions

1. What kind of survey did the Remington Restaurant use? What kind of result was found by the research design? Compare the effectiveness of the survey research to the other subordinate data, experimentation or observation in the perspective of gathering information for this project. 2. What is the demographic profile of the average Remington Restaurant customer? 3. Which is most important to the customer when selecting a restaurant and what is least important when selecting a restaurant? 4. How does the Remington Restaurant score on each of the six perception measures of food portions, smart employees, food quality, fast service, atmosphere and prices? 5. Is the Remington Restaurant producing a good influence when selecting a place to eat? 6. Is there a connection between customer’s satisfaction with the Remington Restaurant with the perception of large food portions, smart employees, food quality and quick service?

Answers to Research Questions
Answer to Research Question 1....
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