Approaches to Management and Organizational Behaviour: Pizza Hut and Mcdonald’s

Topics: McDonald's, Management, Pizza Hut Pages: 16 (4115 words) Published: December 1, 2012
205KM Management and Organizational Behaviour

Report 1

Title: Approaches to Management and Organizational Behaviour: Pizza Hut and McDonald’s
(Fill in the Name of Company A) (Fill in the Name of Company B)

Student Name: HSU Ka Syn Syrus
Student ID: 51878875
Tutorial Group: 2

Table of Contents
Page Num
1. Objectives| 9|
2. Business Background| 9|
3. Organization Structure and Design3.1 Organization Structure of Company A3.2 Organization Structure of Company B3.3 Compare the Similarities and Differences of Organization Structure between Company A & B| 10101214| 4. Approaches to Management & Organizational Behaviour| 15| 4.1 Motivation| 15|

4.2 Leadership| 16|
4.3 Human Resource Management| 18|
4.4 Culture & Diversity| 20|
4.5 Information Technology| 22|
4.6 Communication| 22|
5. Conclusion| 23|
6. References| 24|


The purpose of this report is to find out the differences in the organization structures and approaches in management and organizational behaviour of two local restaurants, Pizza Hut Hong Kong and McDonalds Hong Kong. Besides, the report is to find out the information of the restaurants through identifying and analyzing the following: motivation, leadership, human resource management, culture and diversity, information technology, communication.

2. Business Background

Business background of Pizza Hut:
Pizza Hut, Inc. is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes. Pizza Hut is a subsidiary of Yum! Brands, Inc., the world's largest restaurant company. According to the corporate website, there are more than 11,600 store locations in 94 other countries and territories around the world. About their history, the legacy of Pizza Hut began in 1958, when two college students from Wichita, Kansas, were approached by a family friend with the idea of opening a pizza parlor. Although the concept was relatively new to many Americans at that time, the two brothers quickly saw the potential of this new enterprise. After borrowing $600 from their mother, they purchased some second-hand equipment and rented a small building on a busy intersection in their hometown. The result of their entrepreneurial efforts was the first Pizza Hut restaurant and the foundation for what would become the largest and most successful pizza restaurant chain in the world. Hong Kong Pizza Hut provides dine-in, takeout and delivery service. At present, there are over 80 stores in Hong Kong and Macau. In recent years, McDonald’s has invaded the delivery food service market, so Pizza Hut’s market share has also been thinned. This is Pizza Hut Hong Kong was facing the challenge.

Business background of About McDonalds:
McDonalds Corporation is the world's largest chain of hamburger fast food restaurants, serving in 119 countries and more than 30,000 restaurants. From a neighborhood restaurant established in Des Plaines, Illinois in 1955 to today, more than 30,000 restaurants in more than 100 countries worldwide, McDonald's is the largest quick service restaurant organization in the world. McDonald's recognized that to be successful, it would have to be flexible and adapt to societal changes. In 1975, McDonald's opened its first drive-thruTM window in Sierra Vista, Arizona to accommodate a more mobile society. The company realized there was a need for a fast, quality morning meal and in 1973, the Egg McMuffinTM was introduced.

In Hong Kong, there are over 200 McDonald's restaurants, and more than 10,000 McDonald's staff. In few years, Hong Kong McDonald launched delivery service, officially invaded the delivery food service market. Although McDonald Hong Kong had a lot of charity work, moreover they established of the Ronald...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Organizational Behaviour Essay
  • pizza hut Research Paper
  • Essay about Approaches to Organizational Behaviour
  • organizational change management Essay
  • Organizational Behaviour Essay
  • Pizza Hut and Mcdonald’s Essay
  • organizational behaviour Essay
  • Organizational Behaviour Essay

Become a StudyMode Member

Sign Up - It's Free