Important Management Discipline in McDonalds

Topics: Customer relationship management, McDonald's, Customer service Pages: 3 (929 words) Published: February 8, 2013
Customer relationship Management Of McDonald Store

Contents Choice of the Organization ..........................................................................................................5

INTRODUCTION ................................................................................................................ ......5 MCDONALD’S HISTORY ........................................................................................................6 Vision of McDonalds ..................................................................................................................7 Mission statement of McDonalds ................................................................................................7 Departments of the Organization: ................................................................................................8 PRODUCTS ....................................................................................................................... ........8 COMPETITORS ................................................................................................................. ........9 Customer Relationship Management (CRM) ........................................................................... 10 Goals of CRM ....................................................................................................................... 11 Hierarchical structure of our organization .................................................................................. 12 Important Management Discipline in McDonalds ...................................................................... 13 McDonald's Corporation Customer Success Story ..................................................................... 13 Business Issue: ...................................................................................................................... 13 Solution and Results:...
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