How to Hard Rock Cafe Success

Topics: Management, Operations management, Hard Rock Cafe Pages: 4 (1405 words) Published: February 29, 2012
Hard Rock Café is a success story in operation management. From its very first London pub in 1971, after 39 years of existence Hard Rock café continued expanding and succeeding in many different countries. This paper will discuss how the 10 decisions of the Operation management were made on Hard Rock Café as well as operation management challenges and opportunities confronting Hard Rock Café when considering an expansion of its business in Hanoi.

1.Critically evaluate the operations management strategy of Hard Rock Café as described in the attached case materials.

With the mission:

To spread the spirit of Rock ‘n Roll by delivering an exceptional entertainment and dining experience. We are committed to being an important, contributing member of our community and offering the Hard Rock family a fun, healthy, and nurturing work environment while ensuring our long-term success. Nash, Sh. (December 14th, 2009).

Hard Rock café has won continued success since it was founded in June 14, 1971 when the rock music was explosive in England. Hard Rock Café has uniqueness and more importantly it has launched an excellent strategy in operation management. Experience strategy has helped Hard rock café grow from its first Café to 129 world wide locations. Bellow is the discussion on some out of 10 decisions of operation management run on Hard Rock Café.

Taking the success of the Hard Rock Café into consideration means considering its service quality and product design. The Café offers a range of services from cafes, live music, Rock concerts to hotels and casinos. They serve customer by “modifying the menu from classic American – burgers and chicken wings- to include higher-end items such as stuff veal chops and lobster tail” (Heizer & Render, 2010). And of course, its quality must be the top charts. They always usually change their menu based on the frequent customer survey and localized food taste. “Surveys are done on a regular basis to evaluate quality...
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