Report on Marketing Management (Comparing Brands)

Rahat Mukhtar (12-arid-1459), BBA-3rd-B (Morning)

Fun City and Aladdin’s Fun House

Indoor Amusement/Theme Parks

Comparing Brands

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TABLE OF CONTENTS
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Title and Description of project…………………………………………………3
Abstract.
Introduction………………………………………………………………………………4
Marketing Concept.
Marketing Strategies.
Research Plan.
Research instrument…………………………………………………………………5
Limitations of the Study.
About Fun City………………………………………………………………………….6
POD.
About Aladdin’s Fun House……………………………………………………….7
POP.
Reasons and Discussion……………………………………………………………..8
Effective Marketing Management Strategy of Fun City…………8-15
Ineffective Marketing Management Strategy of Aladdin’s Fun House………..16-19
Interviews………………………………………………………………………………..20
Fun City.
Aladdin’s Fun House.
Research Analysis……………………………………………………………..…21-28
Fun City.
Aladdin’s Fun House
Questionnaire Analysis……………………………………………………..…….29
Fun City.
Aladdin’s Fun House.
Summary…………………………………………………………………………………30
Work Cited.
List of illustrations
Figure: 1 Market Research Process…………………………….5
Figure: 2 The Four P’s of Marketing………………………….12
Figure: 3 The Generic Value Chain…………………………….14
Figure: 4 Core Marketing Concepts…………………………...16

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Project on Marketing Management
Strategy of Brands.
 Service Category: Indoor Amusement/Theme Parks.
 Brands: Fun City-The Centaurus Mall v/s Aladdin’s Fun HouseAladdin’s Plaza.
ABSTRACT:
In Pakistan Fun City and Aladdin’s Fun House are the two famous indoor amusement parks located in the twin cities. The project includes the study of effective marketing management strategy, brand equity and loyalty of Fun City-the Centaurus Mall and ineffective marketing management strategy of Aladdin’s Fun House as it’s a failing service. In the indoor amusement parks brand perception of consumers and consumer purchasing power are the main factors which determine their buying behavior and brand of entertainment services. In the indoor amusement parks age

Cited: all of its efforts on making products or providing services that satisfy its customers at a profit” as defined by Lindgren and Shimp (1996, 23)