Marketing Product Final Project
et STRIIV
FITNESS DEVICE
Lai Agboola
Dami Erapi
Jessica Meng-Chi Wang
Ijafeh Akpe
TABLE OF CONTENTS
EXECUTIVE SUMMARY------------------------------------------------------------------------1
COMPANY AND PRODUCT DESCRIPTION----------------------------------------------1
SITUATION ANALYSIS--------------------------------------------------------------------------2
BUYER ANALYSIS--------------------------------------------------------------------------------5
STRATEGY------------------------------------------------------------------------------------------5
MARKETING PROGRAM-----------------------------------------------------------------------7
FINANCIALS---------------------------------------------------------------------------------------8
EVALUATION AND CONTROL-------------------------------------------------------------10
REFERENCES------------------------------------------------------------------------------------11
Executive Summary
Will you like walking the length of the Golden Gate Bridge, or climbing the Eiffel Tower? How cool is it that by taking a number of steps a day, you can contribute to vaccines for children in India, provide clean water in Mexico or protect the rainforest in Africa? Is there a platform where all these, including exciting games is a reality? Yes, there is. Doctors have been telling us to take at least 10,000 steps a day to stay in shape and prevent health risks, but who has the time? Apparently, it’s not a question of having time; it’s a question of having the right motivation. The geniuses over at Striiv, Inc., found the answer in their new technology; Striiv.
With a start up of $250000 and venture capital funding of $6 million, Striiv, a fun, fancy new pedometer is to be launched during the holiday season. The marketing plan has been detailed in this presentation. Perhaps, Striiv will be the answer to that “get healthy” New Year’s resolution.
COMPANY AND PRODUCT DESCRIPTION
Striiv
FITNESS DEVICE
Lai Agboola
Dami Erapi
Jessica Meng-Chi Wang
Ijafeh Akpe
TABLE OF CONTENTS
EXECUTIVE SUMMARY------------------------------------------------------------------------1
COMPANY AND PRODUCT DESCRIPTION----------------------------------------------1
SITUATION ANALYSIS--------------------------------------------------------------------------2
BUYER ANALYSIS--------------------------------------------------------------------------------5
STRATEGY------------------------------------------------------------------------------------------5
MARKETING PROGRAM-----------------------------------------------------------------------7
FINANCIALS---------------------------------------------------------------------------------------8
EVALUATION AND CONTROL-------------------------------------------------------------10
REFERENCES------------------------------------------------------------------------------------11
Executive Summary
Will you like walking the length of the Golden Gate Bridge, or climbing the Eiffel Tower? How cool is it that by taking a number of steps a day, you can contribute to vaccines for children in India, provide clean water in Mexico or protect the rainforest in Africa? Is there a platform where all these, including exciting games is a reality? Yes, there is. Doctors have been telling us to take at least 10,000 steps a day to stay in shape and prevent health risks, but who has the time? Apparently, it’s not a question of having time; it’s a question of having the right motivation. The geniuses over at Striiv, Inc., found the answer in their new technology; Striiv.
With a start up of $250000 and venture capital funding of $6 million, Striiv, a fun, fancy new pedometer is to be launched during the holiday season. The marketing plan has been detailed in this presentation. Perhaps, Striiv will be the answer to that “get healthy” New Year’s resolution.
COMPANY AND PRODUCT DESCRIPTION
Striiv