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American Marketing Association Analysis

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American Marketing Association Analysis
Joining a trade association allows you to tap into the collective knowledge of a group of professionals in your industry. It's especially useful for students who are entering the workforce after graduation. The associations allow its members to attend workshops free of charge or with reduced costs, attend networking events and keep up with trends and news. Marketing professionals should especially stay current by joining associations because the industry is constantly moving and changing.

American Marketing Association
In a presidential address to the AMA, Neil Borden transformed the landscape of the marketing world when he talked about the "Marketing Mix" for the first time. This was in 1953, and he was one of the first to realize that marketing is not only about what's current, but how marketing will shape the future. The AMA continues to provide knowledge and education for marketing
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They provide certifications and events for all their members. Some of the 40,000 members include governments and corporations. Students will find that they can get certifications for many classes they attend. There are over 30 events each year that would benefit the marketing professional. Members take on a serious code of conduct that includes ethical practices in SEO, email marketing and prohibiting spam.

Social Media Club
This association focuses on the use of social media as a marketing tool. They have resources like job listings and a business directory for their members. It was founded in 2006 to discuss issues with marketing as it pertains to the world of social media. SMC wants to promote strong ethical behavior online and best practices for reaching an audience online. Their members include a diverse range of professions from marketers to artists as well as teachers and journalists.

The National Association of Sales

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