Marketing Analysis Research Report
Ann Grassmann
MKT-245
December 15, 2013
Mr. Brian Hardy
Marketing Analysis Research Report Rough Draft The Grassmann Bookstore is a bookstore that deals with new and used books, eBooks, online ordering, used textbook sales, DVDs, and book restoration. They also have a location where you can go and physically hold the books and speak with a live customer service representative. Most people are used to ordering their purchases from Amazon or EBay as they are nationally recognized resellers. Grassmann Bookstore is a reseller but much more. They have incorporated give-back programs into their buying processes and have established reduced carbon footprint shipping methods. One niche that sets them apart from other resellers is their book restoration services. Marketing Mix (the four P’s)
Product: Used bookstores give value-driven customers product at lower costs. Online sales generate book donation literacy programs. Textbooks, eBooks, book restoration services, and other media sales are available online and on location. Book donation program in place for literacy programs with the sale of one book – one book is donated.
Price: Money is exchanged for product sometimes up to 95% off original listed price. New books can be listed for up to 50% off current price depending on availability and future sales. Book restoration services are available. Free international shipping
Promotion: Means of communication includes social networks like Twitter and Facebook, sales flyers, online advertising, and newsletter. Social media and sales flyers generate sales promotions of product and other services.
Place: Customers may acquire these products at the used bookstore or through the website.
Environmental Scan Grassmann Books is among a unique and growing group of triple bottom line companies who understand that profit is not the only way to measure business success. People also matter. And so does the planet on which we all live (www.betterworldbooks.com). The social impact is
MKT-245
December 15, 2013
Mr. Brian Hardy
Marketing Analysis Research Report Rough Draft The Grassmann Bookstore is a bookstore that deals with new and used books, eBooks, online ordering, used textbook sales, DVDs, and book restoration. They also have a location where you can go and physically hold the books and speak with a live customer service representative. Most people are used to ordering their purchases from Amazon or EBay as they are nationally recognized resellers. Grassmann Bookstore is a reseller but much more. They have incorporated give-back programs into their buying processes and have established reduced carbon footprint shipping methods. One niche that sets them apart from other resellers is their book restoration services. Marketing Mix (the four P’s)
Product: Used bookstores give value-driven customers product at lower costs. Online sales generate book donation literacy programs. Textbooks, eBooks, book restoration services, and other media sales are available online and on location. Book donation program in place for literacy programs with the sale of one book – one book is donated.
Price: Money is exchanged for product sometimes up to 95% off original listed price. New books can be listed for up to 50% off current price depending on availability and future sales. Book restoration services are available. Free international shipping
Promotion: Means of communication includes social networks like Twitter and Facebook, sales flyers, online advertising, and newsletter. Social media and sales flyers generate sales promotions of product and other services.
Place: Customers may acquire these products at the used bookstore or through the website.
Environmental Scan Grassmann Books is among a unique and growing group of triple bottom line companies who understand that profit is not the only way to measure business success. People also matter. And so does the planet on which we all live (www.betterworldbooks.com). The social impact is