Global Market

Topics: Marketing, Marketing research, United States Pages: 3 (890 words) Published: October 14, 2012
Global Market
The Callaway Golf might have pros and cons if they prefer either to use of a global marketing or multi-domestic marketing. The Callaway Golf can have a big market in worldwide which may increase the amount of its revenue. Moreover, the products of Callaway can be known by people around the world, especially who interested in golf. By using the global marketing approach to marketing for Callaway, the company may have no problem in producing and distributing its products to other countries because of the same products inside and outside the United States. The only thing that the company needs to focus on is the quality control of the products. However, the Callaway Golf might face a problem if its products unable to compete to the foreign companies because of product incompatibility. The price of the products may also be a main problem because the ability to purchase of the customers in each country is different. The Callaway Golf would also have variety of the customers which have totally different wants and needs of customers inside and outside the United States. By using the multi-domestic approach to marketing for Callaway, these could pose a new challenge for the company to adjust to the new customers outside the United States. It may consume a lot of time and cost to adjust a new product regarding of their wants and needs. The most challenges part that the company might have is the difference of the culture of each country. The company must be careful not to engage in ethnocentrism because it can be fatal when the company did wrong. In addition, this could make the company become lost focus on its company in the United States. I would prefer a multi-domestic approach to marketing for Callaway because it is more flexible to enter other countries which had different cultures, needs and wants. Although it needs more time and money to do the market research to foreign countries, it is safer to expand the company. The company may also learn the...
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