Government, Employees, Customers, Managers, Shareholders
You need to have long-term customers and good vendor relationships that will carry you through challenging times or tight deadlines, as well as relationships with other business owners to share struggles, resources and best practices that can really give you an edge. The reality is that business relationships are just like any other relationship. They require some effort to maintain and they must be mutually beneficial. As in any relationship, you must be willing to give, share and support, not just take or receive.
This is the spoken word - face to face communication. It is perhaps the most common way that businesses use to communicate, especially within the business. The spoken word has the benefit of being able to make a point directly, the audience can see the face and body language of the sender and feedback is often immediate. It is especially useful in situations where decisions need to be made quickly. Oral communication can be used during presentations although, depending on the size of the audience, may not allow for individual feedback in the same way.
Electronic means of communication have become ever more important in business. They include a wide range of different methods including e-mail, fax, the telephone, video, podcasts, teleconferencing and webcasts and webinars. The advantage of many electronic methods is that they are quick and can enable the sender to get feedback almost immediately. Electronic communication also means that individuals are not tied to being in a particular area or place. Providing they can access the media, communication can be made 24 hours a day, 365 days a year. Electronic communication is also valuable for businesses that operate globally. Such methods can put people who live thousands of miles apart in touch with each other.