In Project LYD they use different forms of business information to communicate as a business, in this section of my work I am going to investigate the different types of business information that exists in the organisation that I am looking at. They are many different forms of business that will be used for project LYD for communication such as verbal communication, like meetings and conferences, written like emails, onscreen like presentations, multimedia like TV ads and films. And finally web based like facebook, MSN, and Twitter. All of these types of information are important to a project LYD as each one is used when different types of information.
Verbal communication is further divided into written and oral communication. The oral communication refers to the spoken words in the communication process. Oral communication can either be face-to-face communication or a conversation over the phone or on the voice chat over the Internet. Spoken conversations or dialogs are influenced by voice modulation, pitch, volume and even the speed and clarity of speaking. Verbal communication would be a form of external information; this is because you’re gathering the customer’s feedback and what they think about your product. The purpose of verbal communication could have many advantages, for example in a meeting you could talk about the Strengths, Weaknesses, Opportunities, and Threats. By doing this you are able to cover any concerns that you have with your product, and improve it. Oral communication describes any interaction that makes use of spoken words, and is very important in the business world. It is very important that this skill is done efficiently in a small business like Project LYD and the managers whom work form the business, who are the most likely ones to participate in this kind of communication as part of their job is to do the following: client/customer presentations, employee interviews, and conducting meetings. Another form of verbal communication that is becoming popular is the use of role play; this is when a group of people act out roles for a particular scenario. This is a good way to train your apprentices because you can get them to act out a certain scenario, this trains them by letting them so you as an employee what they have learned and what they have to offer. Role plays can be very time consuming however putting that aside its a very effective way of getting your message across to your audience, role plays are used extensively in organisations to train staff to deal with customers. Its a effective as it also gives the audience to try out new ideas and skills that have been discussed. The sources for verbal communication could be the interaction in customer services; this is because the staff member could communicate to the customers verbally by phone call. The staff member is able to advise to the customers who may be experiencing problems or have problems with the product, there are able to deal and resolve the problems that are faced. As well as this another source could be in sales, by phone call the sales team could attract customers into buying products that project LYD has to offer, even more so the door to door sales team could also use verbal communication to try and sell the products. It is very important for the sales team to have good verbal ability, this is because they are trying to to get the consumers to buy products of them, to do this successfully they have to attract them and get them interested in the product this all depends on how good their sales pitch is. Another department that might use this is the human resource department; they use verbal communication in training and development. They have to train the staff, verbal communication is very important in this circumstance as they have to teach the new staff members their job functions and role in the business. For example if...