Report for the Promotional Plan of Hot and Chocolate Tea/Coffee of Costa Coffee

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REPORT FOR THE PROMOTIONAL PLAN OF HOT AND CHOCOLATE TEA/COFFEE OF COSTA COFFEE

MODULE NAME : MANAGING FINANCE AND MARKETING IN BUSINESS

MODULE CODE : TH600B1E

SUBMITTED TO : O’HALLERAN ERIC, LONGART PEDRO

SUBMITTED BY : RATHEESH VISWANATHAN – 21208850

RESHMI PRABHAKARAN USHA DEVI – 21205617

SUKHWANT KAUR MANN - 21207381

INDEX

1. INTRODUCTION 3
2 BUSINESS PORTFOLIO 3
3.SMART OBJECTIVE 3
4.PROMOTION TITLE 7
5.WHAT WE NEED TO BE DONE? 7
6.BUDJET CONSIDERATION 7
7.WORKING OF SEVEN P’S 8
8.CLOSE SCRUTINY AND COST 8
9.RETURN OF INVESTMENT 9
10.CONCLUSION 9
11.BIBLIOGRAPHY 10

1.INTRODUCTION

This report is submitted on behalf of the marketing plan for a franchise branch of Costa Coffee located Ealing Broadway in West London of United Kingdom Costa coffee has a fabulous history to be poured in each cup of tea which is served to the customers.

HISTORY

Costa coffee was founded and established by Sergio and Bruno in the year 1971.The first cup of coffee was served in Newport Street, London. Gradually Costa gained its reputation by providing coffee to local caterers and delicatessens. After seven years, Costa brothers opened their first shop and by the end of 1995, Costa coffee was spread into 41 Costa stores. It was in 1995 Costa Coffee was purchased by Whitbread PLC and from there it has grown into more and more locations to over 2000 stores world – wide. Over the last 40 years a lot of things had changed but the endless passion for creating great tasting of coffee still lies in the heart of Costa.

VISION

Costa Coffee is committed to provide the best hospitality experience to its customers with a range of hospitality products which includes hotels, restaurants and leisure clubs.

MISSION

“ To serve the best coffee in the true Italian style.”

2 BUSINESS PORTFOLIO

Over 40 years of excellence Costa had builded up and inevitable reputation of coffee excellence. This goodwill is created by a whole control of the entire processes that is from harvesting and selection of coffee beans, the roasting of Italian masteries, the choice of machines and compliance for the various procedures of manufacturing beverages and overall ensuring that the same quality of excellent coffee is served to the customers of Costa coffee all around the world.

Three different sizes are there for Costa which will serve the customer in 3 different sizes, Primo, Medio and Massimo and the customer can choose from any of Unique blend of Mocha Italia, or decaf, whole or skim milk and add an extra dose of espresso, flavored syrup, cream, candy or chocolate.15 factors are combined and help to form the perfect Costa Coffee. On over all of these, in each store all over the world regular controls are imposed to ensure consistent and qualitated Costa products and a Barista Mastero (coffee expert) is there in each Costa Coffee to ensure the excellence of drinks served.

MARKET IN UK

The deep rooted heritage and unique quality of coffee had made Costa the market leader here in UK.Over 1,300 stores are operated by Costa or via its individual and corporate franchises. Costa coffee can be found everywhere the customers need for a great coffee. Such as high streets, airport & rail stations, shopping centers & retail parks, motorway & forecourts, hotels, cinemas, hospitals & universities, visitor attractions and leisure venues. In addition to the Costa stores, Costa coffee is also available at over 4,000 premium locations; travel, contract catering, pubs bars & restaurants and hotel & leisure venues.

CURRENT MARKET SITUATION

The current macroeconomic market condition was a complex one and...
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