Report for the Promotional Plan of Hot and Chocolate Tea/Coffee of Costa Coffee
REPORT FOR THE PROMOTIONAL PLAN OF HOT AND CHOCOLATE TEA/COFFEE OF COSTA COFFEE
MODULE NAME : MANAGING FINANCE AND MARKETING IN BUSINESS
MODULE CODE : TH600B1E
SUBMITTED TO : O’HALLERAN ERIC, LONGART PEDRO
SUBMITTED BY : RATHEESH VISWANATHAN – 21208850
RESHMI PRABHAKARAN USHA DEVI – 21205617
SUKHWANT KAUR MANN - 21207381
INDEX
1. INTRODUCTION 3
2 BUSINESS PORTFOLIO 3
3.SMART OBJECTIVE 3
4.PROMOTION TITLE 7
5.WHAT WE NEED TO BE DONE? 7
6.BUDJET CONSIDERATION 7
7.WORKING OF SEVEN P’S 8
8.CLOSE SCRUTINY AND COST 8
9.RETURN OF INVESTMENT 9
10.CONCLUSION 9
11.BIBLIOGRAPHY 10
1.INTRODUCTION
This report is submitted on behalf of the marketing plan for a franchise branch of Costa Coffee located Ealing Broadway in West London of United Kingdom Costa coffee has a fabulous history to be poured in each cup of tea which is served to the customers.
HISTORY
Costa coffee was founded and established by Sergio and Bruno in the year 1971.The first cup of coffee was served in Newport Street, London. Gradually Costa gained its reputation by providing coffee to local caterers and delicatessens. After seven years, Costa brothers opened their first shop and by the end of 1995, Costa coffee was spread into 41 Costa stores. It was in 1995 Costa Coffee was purchased by Whitbread PLC and from there it has grown into more and more locations to over 2000 stores world – wide. Over the last 40 years a lot of things had changed but the endless passion for creating great tasting of coffee still lies in the heart of Costa.
VISION
Costa Coffee is committed to provide the best hospitality experience to its customers with a range of
MODULE NAME : MANAGING FINANCE AND MARKETING IN BUSINESS
MODULE CODE : TH600B1E
SUBMITTED TO : O’HALLERAN ERIC, LONGART PEDRO
SUBMITTED BY : RATHEESH VISWANATHAN – 21208850
RESHMI PRABHAKARAN USHA DEVI – 21205617
SUKHWANT KAUR MANN - 21207381
INDEX
1. INTRODUCTION 3
2 BUSINESS PORTFOLIO 3
3.SMART OBJECTIVE 3
4.PROMOTION TITLE 7
5.WHAT WE NEED TO BE DONE? 7
6.BUDJET CONSIDERATION 7
7.WORKING OF SEVEN P’S 8
8.CLOSE SCRUTINY AND COST 8
9.RETURN OF INVESTMENT 9
10.CONCLUSION 9
11.BIBLIOGRAPHY 10
1.INTRODUCTION
This report is submitted on behalf of the marketing plan for a franchise branch of Costa Coffee located Ealing Broadway in West London of United Kingdom Costa coffee has a fabulous history to be poured in each cup of tea which is served to the customers.
HISTORY
Costa coffee was founded and established by Sergio and Bruno in the year 1971.The first cup of coffee was served in Newport Street, London. Gradually Costa gained its reputation by providing coffee to local caterers and delicatessens. After seven years, Costa brothers opened their first shop and by the end of 1995, Costa coffee was spread into 41 Costa stores. It was in 1995 Costa Coffee was purchased by Whitbread PLC and from there it has grown into more and more locations to over 2000 stores world – wide. Over the last 40 years a lot of things had changed but the endless passion for creating great tasting of coffee still lies in the heart of Costa.
VISION
Costa Coffee is committed to provide the best hospitality experience to its customers with a range of
Bibliography: About the Foundation (2012)[ online] http://www.costa.co.uk/costa-foundation/about-the-foundation/, (assessed on 12 jan 2013) Costa Coffee Marketing Plan for China (2012)[ online] http://www.ukessays.com/essays/marketing/costa-coffee-marketing-plan-for-china-marketing-essay.php , (assessed on17 jan 2013) Countless Studies Reveal Healthy Attributes (2012)[ online] www.coffeescience.org -, (assessed on 7 jan 2013) Dunn Bros (2012)[ online] www.dunnbros.com , (assessed on 5 jan 2013) Dunn Bros Franchise Press Releases–(2012)[ online] www.restaurantresearch.info , (assessed on 5jan 2013) ESRI – Business Information Solution – Products Report Zip Code –(2012)[ online] www.esribis.com , (assessed on 9 jan 2013) Star Tribune article by Jim Buchta, pub 9-19-02 “Dunn Bros. Coffee Breaks the Mold – With Every Store” US Census Data