Publication Type : Blog about food in Singapore
Target Audience : Male and Female, age 13-35
Topic : The Indie Café Trend in Singapore
Interviewees : Agnes Yap (27 years old, Operations Executive)
: Kiat (Proprietor of The Broers Café)
Coffee, Tea or Me?
Indie cafes, made with love and so much more..
What is it about these charming little establishments that hold our hearts in rapture and make them sing with delight? Could it be their heartwarming food and carefully selected desserts, their original and quirky interior design, or just the passionate people running the place? These cafes may be located in old estates or places that are not very accessible yet people still go out of their way to venture into these remote areas just to have a taste of the café’s offerings. Now let us ponder on the wonders of indie cafes to understand their phenomenal allure.
Coffee…not for the faint hearted
With a wide variety of painstakingly sourced beans, heavy duty equipments and an arduous process of brewing a single cup of coffee, it is clear that a majority of these cafés are targeted at coffee aficionados. Café’s such as Toby Estate, Forty Hands, The Broers Café, Jimmy Monkey Café, Loysel’s Toy and Smitten Coffee & Tea Bar produce coffee that rivals those of their more established counterparts in Australia and the United States. Using professional equipment such as a coffee bean roaster, an Ice drip and a Clover machine, Toby Estate located at Robertson Quay serves coffee which begins by roasting the beans, running them through a Clover machine and with just the right combination of water and pressure then lo and behold! A perfectly balanced cup of coffee that tantalizes the drinker’s taste buds.
It’s no wonder that these ‘cup of joes’ are a far cry from the diluted offerings at coffee chains as they are prepared by award-winning baristas who exudes passion and can spend hours in heated debates about the difference between a house-blend and a single-origin bean or... [continues]
Cite This Essay
(2012, 04). Indie Cafe in Singapore. StudyMode.com. Retrieved 04, 2012, from http://www.studymode.com/essays/Indie-Cafe-In-Singapore-964742.html
"Indie Cafe in Singapore" StudyMode.com. 04 2012. 04 2012 <http://www.studymode.com/essays/Indie-Cafe-In-Singapore-964742.html>.
"Indie Cafe in Singapore." StudyMode.com. 04, 2012. Accessed 04, 2012. http://www.studymode.com/essays/Indie-Cafe-In-Singapore-964742.html.