Running head: THE COFFEE INDUSTRY
Historical Research Paper on the Coffee Industry
Jones International University
Battery acid, brain juice, cup of Joe, java, liquid energy, caffeine fix, morning brew, and day starter are all nicknames for that wonderful hot liquid that many people around the world call coffee. I am one of those many people. Whether it is brewed in my coffee pot in the morning or someone does a run to a coffee shop for me; coffee is one of those things I just can’t live without in the morning. The origins of coffee are still a perplexity. While nobody knows the true origin of coffee there are three main stories that are said to explain how this remarkable indulgence came to be. The three stories of coffee’s inception involve three different areas of the Middle East and Africa. Kaldi the goat herder realized that while he was tending his goats in the Horn on Africa. The animals in his herd would become much more animated and lively after eating some red berries. After eating the berries himself and having the same reaction, Kaldi took the berries to the local monks were eating them so that they could stay up longer to pray and meditate. Omar the Arabian Mystic had been banished to the desert. Due to lack of food and water he would have died. Instead, he made a broth out of the berries which gave him energy to survive. Last but not least, the Galla Tribe of Ethiopia would crush up the entire berry, including the hulls and the actual coffee bean, and mix it with animal fat. Once the mixture was complete they would form it into round food balls which were taken for nourishment and extra energy and stamina on their long journeys making it an early staple in culture among other aspects. Culture and society, transportation, technology, and agriculture have all been seen and intertwined throughout history. Coffee houses have been used as a place of singing, gathering, religious meetings, storytelling, and other means of fellowship since as early as 1200 A.D. Coffee has also played a large role in the way historic cultures and societies were governed. In 1475 Turkish law empowered women with the ability to divorce their husbands if a daily quota of coffee was not met. In 1600 Pope Clement VIII was told that coffee was an infidel threat and the drink of the devil. However, instead of banning coffee, he baptized it and made it an approved beverage for Christians opening the door for society to crave for coffee. Since culture and society has developed such a large demand for coffee; transportation, technology, and agriculture have had to develop with each surplus of requisitions. Plants have gone from being smuggled and sold by traders to being exported to different companies on ships. Botanists and farmers alike have used and discovered various techniques for growing the coffee plant. There has been crossbreeding as well as well as different ways of cultivating the plant which has led to companies being able to offer different blends of coffee. The coffee industry is very large with many individual companies and corporations. Most people automatically think of Starbucks when discussing coffee. In the beginning Starbucks was more of a tall organizational structure. In recent years, however, Howard Schultz (CEO and President of Starbucks) has created new positions in order to make the company have more of a flatter structure. With these changes, Starbucks is able to make sure that the customer and lowest tier employees know that they can get their words heard in the corporate offices as well as keeping the customer and the true mission statement a priority ahead of the business strategy itself. Society within this company is one that is not found in most companies. Employees are not considered employees, but rather partners. Starbucks encourages open employee communications which is a very important aspect in any successful business. Employees are also provided various types of insurance,...
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