Caffe Nero
Executive summary In this report, the mission statement for Caffe Nero is make sure food and service are excellence in all four areas to achieve their aim. Besides that, Caffe Nero also providing their customers with good quality coffee and comfortable environment to their customers. There are 3 main important to be successful - A high quality and well defined offering, focus on brand value, selective site acquisition and disciplined roll-out. Next, SWOT analysis has included in this report because it can help the company planning and make a good decision. The SWOT analysis had been written in the appendix. In The stakeholders, it included suppliers, government, shareholders, pressure group, media and customers. In the appendix, the stakeholders showed how does stakeholders can effects the company process. PESTLE in this report can be very important, it can use to analyze to external environment. Without this technique, company can run the business very smoothly. Finally, Porter’s five force can help the Caffe Nero to understand the industry environment This strategic can help the business operate in good condition.
Introduction
Now I am a Management Consultant for Strategy Ltd. I have been asked to prepare a business review of the company. I should take the form of a report and comment and current strategy adopted by the company. In this report, it would use SWOT analysis, PESTLE and Porter five force to analysis the company situation.
The main purpose for this report is to comment past and current strategy adopted by the company. So be a Management Consultant for Strategy Ltd. I need give what strategy and theory are using by Caffe Nero. Then I need give comment to Caffe Nero.
In this report, I will define the business strategy such as company mission statement and how the Caffe Nero make their loyalty customers. Next, this report will explain about the significance of stakeholder analysis. The main purpose for the stakeholders. Environmental
Introduction
Now I am a Management Consultant for Strategy Ltd. I have been asked to prepare a business review of the company. I should take the form of a report and comment and current strategy adopted by the company. In this report, it would use SWOT analysis, PESTLE and Porter five force to analysis the company situation.
The main purpose for this report is to comment past and current strategy adopted by the company. So be a Management Consultant for Strategy Ltd. I need give what strategy and theory are using by Caffe Nero. Then I need give comment to Caffe Nero.
In this report, I will define the business strategy such as company mission statement and how the Caffe Nero make their loyalty customers. Next, this report will explain about the significance of stakeholder analysis. The main purpose for the stakeholders. Environmental
Bibliography: Clarke, D. (2009). Coffee Shop World. Coffee Shop. 1 (5), p1-8. Gibbons, Neil., (2001). Hot Prospect? Leisure & Hospitality Business. p25. Golding, Christina., (2002). Caffè Nero Ups Stake in Coffee Republic. Caterer & Hotelkeeper. pp.10. Johnson, Andrew., (2002). Merger Rumours Heat Up As Caffè Nero Raises 7M. Express. pp.90. McDonald 's Corp., (2002). Nation 's Restaurant News Daily. pp.1 David, F., (1989) Strategic Management.Columbus: Merrill Publishing Company. Porter, M., (1985), Competitive Advantage. NY: The Free Press Porter, M., Strategy and the Internet Porter, M., (1998). Competitive Strategy: Techniques for analyzing industries and competitors. NY: Free Press. Partridge, L. & Hunt, M., (2005). Strategic Management. NY: Select Knowledge Limited Priem, R & Butler, J., (2001)