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Presentation AT1 BSBMGT605B
Espresso Machines
Overview of the
Organisation
Student ID: S710

Unit Name: Strategic presentation AT1 (Case study 2)

COMPANY OVERVIEW
MacVille is the top bulk importer of espresso machines in the market Head office is located in Barisbane
Company is dedicated to provide customers with the top of the line products, astonishing service with reasonable prices
A new branch in Sydney is to be launch to run into the productivity, reliability, and sustainability needs of the customers

ORGANIZATIONAL OBJECTIVES
• Diminution in in carbon footprint by 15% within the next 2 years.
• Care to the environment through recycling, reuse, and reduction of our waste.
• Reduction in transport costs and large acquisition of machines.
• Escalate long term shareholder value.

Vision and Mission
To propose espresso coffee machines that convenes the efficiency, reliability and sustainability requirements of the café customers whom we can make benefit of the company’s profits so that the company’s stakeholders and the communities in which the company operates are able to succeed.

STRATEGIC DIRECTION
• To escalate profit edge by 5% from our benchmark in the next 2 years.
• To launch the MacVille brand recognition in our key markets in the next 4 years

RESPONSIBILITIES
Strategies

Timeframe

Responsiblity

KPI’s

Joint project with
JavaEstates

Within 1 year of contract Operation mnager 250 machines per year Establishing warehouses in other states

Within 2.5 years

Managing
Director

Open within 2 years after
Sydney starts operating Contracting out maintenance and agents network

Within 6 weeks

CEO/Maintenanc e Manager

Arrangement with managers and maintenance contracts To increase profit by 5% from the 2010 benchmark in the next 5 years
Strategies

Timeframe

Responsibili KPI’s ty Bulk buying

Within 4 months Purchasing
Manager

100% container load

Operating at Within 6 optimum weeks capacity Operations
Manager

Wages to turnover ratio of 15%

To establish the

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