Hrm practices play very important role in managing any type of business. Yes, practices do differ form sector to sector company to company but the basic idea of managing the staff , recruitment and selection procedures are mostly the same. In this project we have considered hrm practices in retail sector. Retail sector in India is now growing aggressively and want for professionals in this sector has also increased. Competition has made a lot of difference in this sector , To match with the competition Excel Hr practices are important.
Human resource management in retail sector its importance at present is what tempted us to select this topic from the wide range of topics provided to us by our Professor. We are very much thankful to our professor to include this topic in the topics given for the project..
In this project we have unleashed,H.r practices in Retail sector. With a view to its development in India. The process of gathering information and studying the topic was more than interesting. The project is undertaken by a group four students viz. Shoaib Salmani, Khan Waseem, Khan Zubair, Sarang Shaibaan, Sonu Virani and Koor Furkan belonging to T.Y.B.M.S./B. presented to our Esteemed Prof. Mr. Mehtab Ahmed.
We put our best foot forward in-order to make this project a very interesting one. The systematic flow of information and the comprehensiveness of the topics are our selling points to demand maximum marks. We thank each other for pure team playing and perfect co-ordination and our Prof. for giving us such important topics to study which focus on the current issues. This helps us to be in touch with the actual world out of the Syllabus and text-books.
Sr. No. | Chapter | Pg. no. |
1 | Introduction | 3 |
2 | Advertising | 7 |
3 | History | 9 |
4 | Types of Advertising | 16 |
5 | Recent trends in Advertising | 25 |
6 | EmoteVertising | 29 |
7 | Case in Point | 34 |
8 | Conclusion | 54 |
| Bibliography | 56 |
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