Recent Trends in Advertising

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Foreword
Hrm practices play very important role in managing any type of business. Yes, practices do differ form sector to sector company to company but the basic idea of managing the staff , recruitment and selection procedures are mostly the same. In this project we have considered hrm practices in retail sector. Retail sector in India is now growing aggressively and want for professionals in this sector has also increased. Competition has made a lot of difference in this sector , To match with the competition Excel Hr practices are important. Human resource management in retail sector its importance at present is what tempted us to select this topic from the wide range of topics provided to us by our Professor. We are very much thankful to our professor to include this topic in the topics given for the project.. In this project we have unleashed,H.r practices in Retail sector. With a view to its development in India. The process of gathering information and studying the topic was more than interesting. The project is undertaken by a group four students viz. Shoaib Salmani, Khan Waseem, Khan Zubair, Sarang Shaibaan, Sonu Virani and Koor Furkan belonging to T.Y.B.M.S./B. presented to our Esteemed Prof. Mr. Mehtab Ahmed. We put our best foot forward in-order to make this project a very interesting one. The systematic flow of information and the comprehensiveness of the topics are our selling points to demand maximum marks. We thank each other for pure team playing and perfect co-ordination and our Prof. for giving us such important topics to study which focus on the current issues. This helps us to be in touch with the actual world out of the Syllabus and text-books.

Sr. No.| Chapter| Pg. no.|
1| Introduction| 3|
2| Advertising| 7|
3| History| 9|
4| Types of Advertising| 16|
5| Recent trends in Advertising| 25|
6| EmoteVertising| 29|
7| Case in Point| 34|
8| Conclusion| 54|
| Bibliography| 56|
INDEX

I
Introduction

Across time, we have been witness to big changes in advertising, from merely communicating a product or service, to highly sophisticated multi-dimensional and multi-channel strategies, and always with the same goal. Across time, we have seen a huge evolution of techniques and trends, products, strategies, media… The authentic “next big thing” comes with the advent of the Internet.

Advertising is a very powerful business. All by itself, advertising powers large industries such as television or print media, huge empires with thousands of employees and billions of dollars in revenues which constantly feed their tummies with money coming from the advertisers. Across time, we have been witness to big changes in advertising, from merely communicating a product or service, to highly sophisticated multidimensional and multi-channel strategies, and always with the same goal: to induce someone to buy or use that product or service. To achieve their goal, advertisers use different types of weapons with very different characteristics, ranging from pure carpet-bombing that guarantees the coverage of a large area, to highly precise snipers that allow them to hit a specific target right between the eyes and in the perfect moment to do so. Across time, we have seen a huge evolution of those weapons, new techniques and trends, new products, new strategies, new media… However, as in many other industries, the really big change, the authentic “next big thing” comes with the advent of the Internet. And believe it or not, even though the Internet has been among us for quite a significant number of years, the change is yet to come. Let's review some of the changes that will, in the coming years, turn the world of advertising completely upside down… The first and fundamental change is related to the so-called “interruption marketing”, and it could be well expressed as “don't get between my content and me”. Think about it: for a number of years, the media industry has...
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