Social Networking Sites: Positive and Negative Impacts
Psychology of Social Networking
Social media are websites and tools on the internet that enables people to communicate with friends and companies. It allows people to socialize online, form online communities based on common interests. All in all, to stay connected online. Social media takes on different forms including social networking sites that I will be focusing on in this essay. Social networking sites (SNSs) allow people to create profiles and interact with people online. Popular social networking sites include Facebook, YouTube and Twitter, blogs can also be used as a social networking site. According to Megat Ishak, the Director of Licensing Department of SKMM, social networking can bring about both positive and negative impacts on both the individual and business corporations. Variety of true and false information as well as business opportunities to name a few. In this essay, I will be focusing on why people are inclined to use social networking sites for business opportunities, and how has the variety of information in these social networking sites affected human behavior.
Businesses are looking into using social networking sites to advertise for their products and projects. This is because social networking sites have already proved itself that it is a lucrative site to generate more sales, and this is what businesses are looking for. According to the statistics put together by Cara Pring, 65% of the world’s top companies have active Twitter accounts and 93% of marketers rate social tools as ‘important’. The use of social networking sites have also increased traffic and brand exposure of businesses. According to the Social Media Marketing Industry Report 2012, 85% of the marketers felt that using social networking sites have increased their brand exposure and 74% felt that traffic to their official site increased as well.
There are numerous success stories of using social networking sites to bump up sales. One excellent example is of the blender
Social media are websites and tools on the internet that enables people to communicate with friends and companies. It allows people to socialize online, form online communities based on common interests. All in all, to stay connected online. Social media takes on different forms including social networking sites that I will be focusing on in this essay. Social networking sites (SNSs) allow people to create profiles and interact with people online. Popular social networking sites include Facebook, YouTube and Twitter, blogs can also be used as a social networking site. According to Megat Ishak, the Director of Licensing Department of SKMM, social networking can bring about both positive and negative impacts on both the individual and business corporations. Variety of true and false information as well as business opportunities to name a few. In this essay, I will be focusing on why people are inclined to use social networking sites for business opportunities, and how has the variety of information in these social networking sites affected human behavior.
Businesses are looking into using social networking sites to advertise for their products and projects. This is because social networking sites have already proved itself that it is a lucrative site to generate more sales, and this is what businesses are looking for. According to the statistics put together by Cara Pring, 65% of the world’s top companies have active Twitter accounts and 93% of marketers rate social tools as ‘important’. The use of social networking sites have also increased traffic and brand exposure of businesses. According to the Social Media Marketing Industry Report 2012, 85% of the marketers felt that using social networking sites have increased their brand exposure and 74% felt that traffic to their official site increased as well.
There are numerous success stories of using social networking sites to bump up sales. One excellent example is of the blender