Impact of Social Networking Sites

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Business Research Methodology

A Study On
Impact Of Social Networking Sites On Our Life
Impact Of Social Networking Sites On Our Life

ICFAI BUSINESS SCHOOL

This Report Has Been submitted in the partial fulfilment of the requirements of PGPM program of IBS Gurgaon

Submitted To,
Prof. Vipin Khurana

Submitted By,
Avinash Kumar Singh
12BSP1658
Pankaj Sharma
12BSP0825
Atul Kesharwani
12BSP2341
Lav Sood
12BSP

Acknowledgement
First & foremost I humbly bow my head before the Almighty for the unmerited blessings though various hands. I submit this small venture before God with full satisfaction& pleasure from my heart.

It is with great respect and devotion we place on record my deep sense of gartidue and indebtedness to Prof. Vipin Khurana, Faculty Of Business Research Methodology, ICFAI Business School, Gurgaon for his sustained & variable guidance, constructive & valuable suggestions, unfailing patience, friendly approach, constant support and encouragement withoust which this study would have been a distant dream. We also place a deep sense of gratitude to all those who participated in our study, you all really being very help full and patience. We also like to thank all of our classmates and friends who supported and guided us whenever we needed them, thank you friends.

This Report simply shows the entire dedication of our group who have coordinated for successful accomplishment of this study report.

Group Number 3
Avinash Kumar Singh
12BSP1658
Pankaj Sharma
12BSP0825
Atul Kesharwani
12BSP2341
Lav Sood
12BSP

Abstract
In today’s fast moving world, everyone tries to be ahead of their competitors, friends and social circle. Considering the fact, there are so many burning issues around us which we need to think upon and act, it’s an alarm for us to be aware about the society and its issues. Through social networking, people can use networks of online friends and group memberships to keep in touch with current friends, reconnect with old friends or create real-life friendships through similar interests or groups. Besides establishing important social relationships, social networking members can share their interests with other likeminded members by joining groups and forums. Some networking can also help members find a job or establish business contacts. Most social networking websites also offer additional features. In addition to blogs and forums, members can express themselves by designing their profile page to reflect their personality. The most popular extra features include music and video sections. The video section can include everything from member generated videos from hundreds of subjects to TV clips and movie trailers (YouTube). Social networking sites have facilitated communication. Members of such sites can easily form groups (called the communities) and share their opinions among themselves through discussion threads, forums and polls. Though these sites serves good in many ways, it has its negative effects too such as cyber-crimes which has become a privacy threat to the people worldwide. Although advantageous in many ways by building new relationship and reconnecting with lost or old contacts, it also brought up some behavioural changes among the youth, not only the behavioural changes but also their social behaviour and approaches. It has also ended up as a nightmare for a few people. Social Networking sites provide a platform for discussion on such issues as it is this media which majority mass rely on and extend warm support. One such burning issue that has been overlooked in today’s scenario is the impact of social networking sites in the changing mind-set of the youth. Our research is conducted on youths between age group of 10-30 years with a view...
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