Social Media and Business

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7 Business Development Marketing Tips for Social Media
by Patrick Zuluaga, PMZ Marketing

You would have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using FaceBook, Twitter and other social media sites. Numerous articles have been written on how using social media can help promote your brand image and how it can generate web traffic for your main business website. Keep in mind that that social media is a marketing tool and it is only effective when used properly to promote your business. The key question for a business is “How is social media harnessed to generate real revenue and customers?” In today’s digitally connected society your customers regardless of their age, gender or economic status will be active on social media sites. Here are some of the latest usage statistics on social media use that will make a business take notice: • • • • • • • 68% of small businesses will increase their social media marketing efforts in the next year 56% of Twitter users say they use the micro blogging site for business or work related purposes Over 40% of people have become ‘friends’ with or ‘like’ a brand/company on Facebook or MySpace 20% of tweets are about business products 46% of Facebook users say they would talk about or recommend a product on Facebook 44% of Twitter users have recommended a product Social media played a major role in holiday shopping — 28% of shoppers say social media has influenced their purchases

On the social media site FaceBook alone: • • • • • • • • • • • More than 400 million active users 50% of active users log on to Facebook in any given day Average user has 130 friends People spend over 500 billion minutes per month on Facebook There are over 160 million pages, groups and events that people interact with Average user is connected to 60 pages, groups and events Average user creates 70 pieces of content each month Males and...
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