Social Media and Its Impact on Corporate Commerce

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Title| Examining the Use of Social Media |

Assessment A, Part One - Examining the Use of Social Media and its Impact on Corporate Commerce| Determine the pros and cons of the listed social media sites.| Blogger Con: Limited visual presentation of product

Blogger Pro: Ability to receive instant feedback from product demographic Blogger Pro: Ability to post relevant, up-to-the-minute news and updates Digg Con: Not a good way to build buzz in the beginning

Digg Pro: Ability to incorporate elements of other social media sites Facebook Con: Security - possible transmission of untrustworthy links Facebook Pro: Media convergence - showing text, screen shots, videos Facebook Pro: Ability to create a community

Facebook Pro: Instant communication to large groups
Facebook Pro: Ability to post relevant, up-to-the-minute news and updates Flickr Con: Limited access from target audience
Flickr Pro: Ability to filter comments via an approval mechanism Metacafe Con: Not relevant to the niche audience
Metacafe Con: Not a good way to build buzz in the beginning
Metacafe Pro: Mobility - viewing on a cell phone adds to the audience Twitter Con: Character limits
Twitter Pro: Ability to post relevant, up-to-the-minute news and updates Twitter Pro: Instant communication to large groups
Twitter Pro: Ability to receive instant feedback from product demographic Twitter Pro: Too much information - public disclosure
Youtube Con: Security - possible transmission of untrustworthy links Youtube Pro: Mass customization - widespread use among target audience Youtube Pro: Ability to filter comments via an approval mechanism|

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Assessment B - Examining the Use of Social Media and its Impact on Corporate Commerce| How can social media sites help us build our brand?|
build the brand by creating a centralprofile page on a site that has links to our brand on other sites. |
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How can we best reach our target audience?|
Uploadiing photos, videos...
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