promortion
Executive Summary
As a part of our study curriculum it is necessary to conduct a grand project. It provides us an opportunity to understand the particular topic in depth and which leads to through to that topic. My topic for the grand project is titled as “To understand the different sales promotion strategy for www.kgtopg.com” in which emphasis given to the effect of sales promotion on buying habits of consumers at website membership card.
To start with we will give brief information regarding educational website then moving to the main topic we will explain what is topic is all about. Promotion is one of the pillars of marketing mix and same way sales promotion is also one of the elements of promotion.
With respect to consumer oriented sales promotion there are certain theories narrated as operant conditioning and projective theory. Based on secondary source certain theoretical aspects are also included as a part of study.
Then after concentration of the primary research. It includes the analysis and results of survey which was focuses on consumer’s behavior towards sales promotion campaign. The survey was conducted with the help of structured questionnaire.
At last conclusion of report, findings and suggestions was given based on study of secondary source as well as primary research.
CONTENT
S. No.
Topic
Page No.
1
Chapter – 1
1.1
Executive Summary
1.2
Introduction of topic
1.3
Objective
1.4
Scope
2
Chapter – 2
2.1
Company Profile
2.2
Products of kgtopg.com
3
Chapter – 3
3.1
Research type
3.2
Sampling
3.3
Method of data collection
3.4
Limitation of study
4
Chapter – 4
4.1
Data Analysis and Interpretation
5
Chapter – 5
5.1
Finding
5.2
Conclusion
5.3
Recommendation
Bibliography
Annexure
CHAPTER-I
INTRODUCTION
Introduction to the topic
The term Sales Promotion broadly refers to all those
As a part of our study curriculum it is necessary to conduct a grand project. It provides us an opportunity to understand the particular topic in depth and which leads to through to that topic. My topic for the grand project is titled as “To understand the different sales promotion strategy for www.kgtopg.com” in which emphasis given to the effect of sales promotion on buying habits of consumers at website membership card.
To start with we will give brief information regarding educational website then moving to the main topic we will explain what is topic is all about. Promotion is one of the pillars of marketing mix and same way sales promotion is also one of the elements of promotion.
With respect to consumer oriented sales promotion there are certain theories narrated as operant conditioning and projective theory. Based on secondary source certain theoretical aspects are also included as a part of study.
Then after concentration of the primary research. It includes the analysis and results of survey which was focuses on consumer’s behavior towards sales promotion campaign. The survey was conducted with the help of structured questionnaire.
At last conclusion of report, findings and suggestions was given based on study of secondary source as well as primary research.
CONTENT
S. No.
Topic
Page No.
1
Chapter – 1
1.1
Executive Summary
1.2
Introduction of topic
1.3
Objective
1.4
Scope
2
Chapter – 2
2.1
Company Profile
2.2
Products of kgtopg.com
3
Chapter – 3
3.1
Research type
3.2
Sampling
3.3
Method of data collection
3.4
Limitation of study
4
Chapter – 4
4.1
Data Analysis and Interpretation
5
Chapter – 5
5.1
Finding
5.2
Conclusion
5.3
Recommendation
Bibliography
Annexure
CHAPTER-I
INTRODUCTION
Introduction to the topic
The term Sales Promotion broadly refers to all those