Consumer Promotion
A RELATIONAL STUDY ON CONSUMER PROMOTION, PRICE PERCEPTION, PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH
by
Muhammad Mashfiq Huq ID: 0131001
Internship Report Presented to Fulfill Requirements for the Degree Bachelor of Business Administration
INDEPENDENT UNIVERSITY, BANGLADESH December 2005
A RELATIONAL STUDY ON CONSUMER PROMOTION, PRICE PERCEPTION, PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH
A RELATIONAL STUDY ON CONSUMER PROMOTION, PRICE PERCEPTION, PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH
by
Muhammad Mashfiq Huq ID: 0131001
has been approved November, 2005
____________________________ Mr. Muzahid Akbar Senior Lecturer School of Business Independent University, Bangladesh
December 6, 2005 Mr. Muzahid Akbar Lecturer, School of Business Independent University, Bangladesh
Sir, With great pleasure I submit the Internship report on “A relational study of consumer promotion, price perception, product quality perception and brand loyalty in the detergent market of Bangladesh”. I expect this report to fulfill the requirements of my internship program (BBA 449) at Unilever Bangladesh Limited. I have put in my best efforts to make this report a success. However, I am sure that this report could have been a more superior one, if it had not been my first time to conduct such a relational study. However this has obviously been a great source of learning for me to conduct similar research studies in future. I would like to express my sincere gratitude to you for your guidance and suggestions in preparing the report. I will be happy to provide any further explanation regarding this research report if necessary. Thanking You. Sincerely yours,
Muhammad Mashfiq Huq ID# 0131001
Acknowledgements
In preparing this report a considerable amount of thinking and informational inputs from various sources were
by
Muhammad Mashfiq Huq ID: 0131001
Internship Report Presented to Fulfill Requirements for the Degree Bachelor of Business Administration
INDEPENDENT UNIVERSITY, BANGLADESH December 2005
A RELATIONAL STUDY ON CONSUMER PROMOTION, PRICE PERCEPTION, PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH
A RELATIONAL STUDY ON CONSUMER PROMOTION, PRICE PERCEPTION, PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH
by
Muhammad Mashfiq Huq ID: 0131001
has been approved November, 2005
____________________________ Mr. Muzahid Akbar Senior Lecturer School of Business Independent University, Bangladesh
December 6, 2005 Mr. Muzahid Akbar Lecturer, School of Business Independent University, Bangladesh
Sir, With great pleasure I submit the Internship report on “A relational study of consumer promotion, price perception, product quality perception and brand loyalty in the detergent market of Bangladesh”. I expect this report to fulfill the requirements of my internship program (BBA 449) at Unilever Bangladesh Limited. I have put in my best efforts to make this report a success. However, I am sure that this report could have been a more superior one, if it had not been my first time to conduct such a relational study. However this has obviously been a great source of learning for me to conduct similar research studies in future. I would like to express my sincere gratitude to you for your guidance and suggestions in preparing the report. I will be happy to provide any further explanation regarding this research report if necessary. Thanking You. Sincerely yours,
Muhammad Mashfiq Huq ID# 0131001
Acknowledgements
In preparing this report a considerable amount of thinking and informational inputs from various sources were
References: Relation between consumer promotion and product quality perceptions A primary reason for consumer promotion is to give an impression of greater quality and appeal to the potential customers (Alvarez and Casielles, 2004)