Project Report on Consumer Behaviour
A SUMMER TRAINING REPORT
IN
HDFC Standard Life Insurance Company Ltd
ON
customer-buying behavior with a focus on market segmentation
Submitted in partial fulfillment of requirement of
MASTER of Business Administration (MBA)
University Of Madras, Chennai
SUBMITTED BY:
M.VIJAYA RAGHAVAN
ENROLLMENT NO:
33230791
Session: 2007 – 2009
CONTENTS
Pages
ACKNOWLEDGEMENT 03
PREFACE 04
EXECUTIVE SUMMARY 06
INTRODUCTION TO THE INDUSTRY 07
INTRODUCTION TO THE COMPANY 20
RESEARCH METHODOLOGY 26 ← Title ← Objective of the Study ← Scope of the Study ← Significance of the Industry ← Significance of the Research ← Research Technique ← Sampling Methodology ← Sampling unit ← Sampling Area ← Sample Size ← Limitations
FACTS AND FINDINGS 32
DATA AND INTERPRETATION 34
CONCLUSION & RECOMMENDATIONS 54
BIBLIOGRAPHY 56
ANNEXURE
Questionnaire 58
ACKNOWLEDGEMENT
First of fall I would like to thank the Management at HDFC Standard Life Insurance Company Ltd Life Insurance co.for giving me the opportunity to do my two-month project training in their esteemed organization. I am highly obliged to Mr. A.GANESH PANDIAN (Sales Development Manager) for granting me to undertake my training at Ashok Nagar branch.
I express my thanks to all Sales Managers under whose able guidance and direction, I was able to give shape to my training. Their constant review and excellent suggestions throughout the project are highly commendable.
My heartfelt thanks go to all the executives who helped me gain knowledge about the actual
working and the processes involved in various departments
PREFACE
The liberalization of the Indian insurance sector has been the subject of much heated debate for some years. The policy makers where in
IN
HDFC Standard Life Insurance Company Ltd
ON
customer-buying behavior with a focus on market segmentation
Submitted in partial fulfillment of requirement of
MASTER of Business Administration (MBA)
University Of Madras, Chennai
SUBMITTED BY:
M.VIJAYA RAGHAVAN
ENROLLMENT NO:
33230791
Session: 2007 – 2009
CONTENTS
Pages
ACKNOWLEDGEMENT 03
PREFACE 04
EXECUTIVE SUMMARY 06
INTRODUCTION TO THE INDUSTRY 07
INTRODUCTION TO THE COMPANY 20
RESEARCH METHODOLOGY 26 ← Title ← Objective of the Study ← Scope of the Study ← Significance of the Industry ← Significance of the Research ← Research Technique ← Sampling Methodology ← Sampling unit ← Sampling Area ← Sample Size ← Limitations
FACTS AND FINDINGS 32
DATA AND INTERPRETATION 34
CONCLUSION & RECOMMENDATIONS 54
BIBLIOGRAPHY 56
ANNEXURE
Questionnaire 58
ACKNOWLEDGEMENT
First of fall I would like to thank the Management at HDFC Standard Life Insurance Company Ltd Life Insurance co.for giving me the opportunity to do my two-month project training in their esteemed organization. I am highly obliged to Mr. A.GANESH PANDIAN (Sales Development Manager) for granting me to undertake my training at Ashok Nagar branch.
I express my thanks to all Sales Managers under whose able guidance and direction, I was able to give shape to my training. Their constant review and excellent suggestions throughout the project are highly commendable.
My heartfelt thanks go to all the executives who helped me gain knowledge about the actual
working and the processes involved in various departments
PREFACE
The liberalization of the Indian insurance sector has been the subject of much heated debate for some years. The policy makers where in