Chapter 1 2 Thesis

AVA DISTRIBUTION CORPORATION PROMOTIONAL TOOLS AND CUSTOMER ACCEPTANCE OF KNORR REAL SARAP SEASONINGS MIX AMONG SELECTED HOUSEHOLD AT BARANGAY LIBERTAD, BUTUAN CITY

A Thesis Proposal
Presented to the Faculty of Business Administration Program

In Partial Fulfillment of the
Requirements for the Degree of Bachelor of Science in Business Administration

Carlo E. Batoto
Jessah Joy S. Gresos
Ian F. Larita
Roelyn D. Monte de Ramos
Marjorie C. Samson
Jelmar C. Zabala

March 2015

TABLE OF CONTENTS

CHAPTER
1. PROBLEM AND REVIEW OF LITERATURE Background of the Study 1 Review of Related literature 3

Conceptual Framework 16

Research Paradigm 20

Statement of the Problem 21

Hypothesis 22

Scope of Limitation 22

Significance of the study 23 Definition of Terms 24

2. RESEARCH METHODOLOGY

Research Design 26

Research Environment 26

Sampling Technique 27

Research Instrument 27

Data Gathering Procedure 29

Statistical Treatment 29

3. RESULTS AND ANALYSIS 31

4. SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Summary of Study 46

Findings 47

Conclusions 47

Recommendations 48

BIBLIOGRAPHY
APPENDICES
APPENDIX A : Questionnaire
APPENDIX B : Photos of Knorr Real Sarap Seasoning Mix

Chapter 1
THE PROBLEM AND REVIEW OF