Radhuni Recipe
Introduction
We have chosen the brand Radhuni which is a brand of SQUARE Consumer Products Ltd. This brand has a wide variety of products. These are Radhuni powdered spice, Radhuni Kheer Mix, Radhuni Halim Mix, Radhuni Meat Curry Mix, Radhuni Kabab Masala, Radhuni Fish Curry Masala, and Radhuni Chatpati Masala and so on. All these products have already become very popular in the market. At present Radhuni has 55%of total market share. As Radhuni is leader in the market, it has a high growth rate and its relative market share is also high.
About the buying habit of consumers those who buy ‘powdered spice’ they usually tend to buy “Radhuni” with a few exceptions. Though people usually buy “Radhuni” the exception happens due to unavailability of the products in the shop. Few retailers, who keep other brands, try to influence its customers to buy that whatever they have in their shops.
We can see the approximate market share from the pie chart given below;
“Radhuni” is leading the market with a variety of products. “Radhuni” has almost every items of cooking starting from turmeric powder to spicy mixed powder for meat, fish, chotpoty, halim, kheer, and even pachforon.
Though the market has already got some competitors, “Radhuni” is doing quite fine in the market. This has been possible through its strong reputation for quality and trust. But the situation has challenged the new entrants while the existing firms are having hardship to increase or grab market share. Many companies are not getting the market share because of their poor distribution coverage, sales promotion and so on. Competitors pricing are relatively low compare to “Radhuni”.
Radhuni has a strong team for Research and Development. The members consistently seek opportunities to find the new demands and meet them by launching new products. Radhuni has achieved a strong brand image. Radhuni” has a wide variety of products which others do not have. Radhuni has achieved a good
We have chosen the brand Radhuni which is a brand of SQUARE Consumer Products Ltd. This brand has a wide variety of products. These are Radhuni powdered spice, Radhuni Kheer Mix, Radhuni Halim Mix, Radhuni Meat Curry Mix, Radhuni Kabab Masala, Radhuni Fish Curry Masala, and Radhuni Chatpati Masala and so on. All these products have already become very popular in the market. At present Radhuni has 55%of total market share. As Radhuni is leader in the market, it has a high growth rate and its relative market share is also high.
About the buying habit of consumers those who buy ‘powdered spice’ they usually tend to buy “Radhuni” with a few exceptions. Though people usually buy “Radhuni” the exception happens due to unavailability of the products in the shop. Few retailers, who keep other brands, try to influence its customers to buy that whatever they have in their shops.
We can see the approximate market share from the pie chart given below;
“Radhuni” is leading the market with a variety of products. “Radhuni” has almost every items of cooking starting from turmeric powder to spicy mixed powder for meat, fish, chotpoty, halim, kheer, and even pachforon.
Though the market has already got some competitors, “Radhuni” is doing quite fine in the market. This has been possible through its strong reputation for quality and trust. But the situation has challenged the new entrants while the existing firms are having hardship to increase or grab market share. Many companies are not getting the market share because of their poor distribution coverage, sales promotion and so on. Competitors pricing are relatively low compare to “Radhuni”.
Radhuni has a strong team for Research and Development. The members consistently seek opportunities to find the new demands and meet them by launching new products. Radhuni has achieved a strong brand image. Radhuni” has a wide variety of products which others do not have. Radhuni has achieved a good