Culture- Impact on Business Environment
“Culture is the widening of the mind and of the spirit.” Pt Jawaharlal Nehru. These are strong words indeed from the first Prime Minister of Independent India and as the borders across the globe become more and more irrelevant, understanding of one another’s culture has become a crucial aspect to succeed in this globalized world.
From simply creating a web-site or physically opening a store in a foreign country, understanding local culture is often overlooked and has caused more business failure than any other business aspect. But what is culture? How different can a culture be? How to understand and adapt to a different culture? To answer all these questions, we had with us Mr. Amar Raj Singh, Owner of Gamma Pizzakraft Pvt Ltd who took out time from his busy schedule to enlighten us on this crucial topic. After a warm welcome, Mr. Singh started the lecture on a rather humorous note and had everyone rolling with laughter. Throughout the interaction, he was very effervescent with his humorous anecdotes which kept the students engrossed.
Mr. Amar illustrated five cultural orientations which prevail in society like Universalism vs Particularism, Individualism vs Collectivism, Neutralism vs Selectionism, Specialization vs Diversification and Restrictivism vs Inclusivism. These orientations explain some of the very fundamental questions like: What matters more, team work or individual effort? What is more important, you as a being or your actions? What is more agreeable, following a universal rule book or creating our own?
House was enlightened with advancements that have taken place in Indian culture .Topics such as growth of foreign investments in India, supplier-buyer relation, relationship with consumers, choice in terms of varieties were discussed in detail.
He, then, discussed about the differences in perceptions and viewpoints of people working in same organizations or studying in same institutions and...
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