Consumption Pattern of Prickly Heat Powder

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HEALTH & WEALTH is the perfect phrase, which is the perfect introduction of us. During summer season prickly heat is irritating and painful problem for many. It is also termed as Miliaria or heat rashes. It is a skin disease marked by small and itchy rashes. When the sweat accrues in certain parts of our body and results in the formation of small red bumps, which causes irritation and severe itching, then trying out prickly heat powders is a very possible solution. Prickly heat mostly affects back, underarms, near waist area, and chest. Newborns and infants are predominantly vulnerable to prickly heat because their sweat ducts are not mature. This makes it easier for the beads of moisture to be trapped easily. It usually originates from the neck and if the individual is unlucky it can spread down onto the chest and back. Spreading in to areas like ears and face, but it seldom produces any discomfort for a baby. The hot and humid conditions become a hindrance to the sweat glands becoming blocked. This result in skin cells and bacteria may block the sweat glands, leading to sweat being retained and building up on the skin leading to inflammation, which causes the rash. Indian summers bring along with them peculiar conditions, one of them being prickly heat. And this has led to the emergence of prickly heat powders, a staple product on shelves of many consumers. The major players in this category are now upping their ante for the summer as they try to gain more market share.

THE FOLLOWING STUDY HAS BEEN DONE SOLELY FROM SECONDARY RESEARCH TO SHOW THE CONSUMPTION PATTERN OF PRICKLY HEAT POWDERS IN KOLKATA. CLASSIFICATION BASED ON PRICKLY HEAT POWDER USERS:

Prickly heat powder users| PERCENTAGE|
YES| 96%|
NO| 4%|

INTERPRETATION: 96% of the people who use powder are users of prickly heat powders. This signifies the main intent of the customers for the “usage of powder”. In other words, their basic need form the product....
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