Product Planning Distribution and Management (a Case Study of the Nigeria Bottling Company’s Plc, Enugu.

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PRODUCT PLANNING DISTRIBUTION AND MANAGEMENT
(A CASE STUDY OF THE NIGERIA BOTTLING COMPANY’S PLC, ENUGU.

ABSTRACT

Product planning distribution and management are very vital in the production and distribution of very manufacturing organization. Before ever a manufacturing company should come out with a good quality product, it must undergo many processes, from planning for either short range or long, fore casting doing market research and consumer survey, protesting the product and introducing the product to the market through different channels of distribution. The aim of this study is to describe how the Nigeria bottling company plc, Enugu is really involved in the process of product planning, distribution and management. This is done by gathering information from certain problems usually associated with product planning, and proposing remedial measures after revealing areas of problem. The question in the questionnaire were based on the research question s developed for this purpose while analysis were made using the chi-square (x2) test and percentage from here a discussion of the findings, recommendation and conclusion were made by the researcher. It is hoped that this will aid managers in planning, distribution and managing the their products by taking effective and efficient decisions in these important decision areas. For examples the company should recruit highly staff and give them adequate training. PREFACE

This work is deemed to high light on problems involved in product distribution and management. These tasks are undertaken by management to ensure product growth and increase market share. My reason for selecting the Nigeria bottling company Plc, Enugu is due to the wide range of produce in the market needed to be evaluated against the back ground of produce planning distribution and management. For the continued existence of companies products must be produced and sold profiatably. New product must have to be introduced and told and unprofitable products must have to be deleted.

TABLE OF CONTENT

Title page
Approval page
Dedication
Acknowledgment
Abstract
Preface
Table of content

CHAPTER ONE
INTRODUCTION
1. Background of the study
2. Statement of the problem
3. Objective of the study
4. Research question
5. Scope of the study
6. Limitation and problems
7. Significance of the study
8. Definition of term

CHAPTER TWO

LITERATURE REVIEW
1. Meaning of product
2. Product classification
3. product planning and product development
4. Decision areas in product planning
5. The function of product planning
6. New product
7. Planning for new product
8. Product attributes
9. Product positioning
10. The expanding duties of the product manager
11. Physical distribution
12. Physical distribution objective
13. Distribution channels
14. Selection channels of distribution

CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
INTRODUCTION OF THE STUDY
1. Research design or methodology
2. Area of study
3. Population of the study
4. Sample size determination
5. Instrument for data collection
6. Validation of the instrument
7. Reliability of the instrument
8. Methods of data collection
9. Method of data analysis

CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
1. Presentation and analysis of data
2. Testing of hypothesis
3. Summary of results

CHAPTER FIVE
DISCUSSION RECOMMENDATION AND CONCLUSION
1. Summary of finding a d discussion
2. Conclusions
3. Recommendations
Bibliography
Appendix

CHAPTER ONE

INTRODUCTION

1.1BACKGROUND OF THE STUDY
A product has been defined by the American marketing association as any thing that can be officered to a market for attention, acquisition or consumption including physical objects, services, personalities, organization and desires. A product as defined by...
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