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ST. AUGUSTINE UNIVERSITY OF TANZANIA
FACULTY OF BUSINESS ADMINISTRATION
DEPARTMENT OF PROCUREMENT AND LOGISTICS MANAGEMENT
COURSE: ADVANCED DIPLOMA IN PROCUREMENT AND LOGISTICS

SUBJECT: CASE STUDY

CODE : GM 321

SUBMITTED TO: MR. MSETI

SUBMITTED BY: RAYMOND REBECCA

REG NO : ADPLM 3 /23641

DATE OF SUBMISSION: 9/05/2013

To prepare a consultancy project proposal
In proposal should include the following:
A title
A brief statement of the clients’ requirement
An overall aim for the consulting power
A list of specific objectives- what the project aims to do/ will archive CONSULTANCY PROJECT PROPOSAL
TITLE
The increasing of sales in SBC Company.
REQUIREMENT
The consultant has been invited to work with marketing management team and explore the opportunities of increasing more sales of product in SBC Company, so the consultant must advice the company which strategy or measure should take in order to increase more sales of product, such as Mirinda, Pepsi, Seven Up in order to compete with other beverage Company for instance Cocacola. OVERALL AIMS

To give the client a clear sense of direction for the way in which they might increasing of sales of product in SBC Company, in order to compete with other company for instance Cocacola which produced the same product OBJECTIVES

The consulting project aims at:
* Evaluate how you can increase sales of products in SBC Company * Identify how can promote and improve the product to the customer segments * Identify major competitors of the business
* Evaluate what those competitors offer and identify how they might develop a competitive edge * Summarize the key findings of the firm of a brief for the increasing sales of product. OUTCOMES

* As result of consulting exercise the firm will be able to develop the strategies which can help them to increasing sales such as use of 6R’s, Right Quantity, Right Quality, Right Price, Right Place, Right Time...
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